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dstillery dstillery
dstillery
3x
more monthly prospects visiting the brand's site
Objective

A Fortune 500 retail brand was looking to attract young professionals to visit their retail locations.  This consumer group leaves a trail of mobile location data behind them as they travel from place to place.  They are almost never without their mobile devices, so we developed a customized mobile campaign to target them.

Approach

We created three custom audience segments of likely customers based on their behavioral attributes and their visits to brand-relevant locations. The first segment included brand-relevant young parents who visited golf clubs, luxury car dealerships, and high-end malls. The second segment was comprised of GenX and GenY’ers, including consumers who frequented youth retail locations, sporting arenas, and concerts. We created a third segment of consumers who visited the client’s competitors. Then, we engaged these prospects on desktop and mobile devices and targeted those consumers across screens with a downloadable coupon offer.

Results

Since the campaign’s launch, engagement on mobile devices among the custom audience segments was strong. The click-through rate for the downloadable coupon ranked well above industry averages throughout the past year. The number of monthly prospects visiting our client’s site more than tripled.  The retailer had never used data in this way and has now adopted our methodology to cultivate lifetime value customers.

All Devices, All Channels

Let’s face it, we’re all on our devices online all the time. We’ve got your back and will deliver your message across Mobile, Desktop and Video.

Location, Location, Location

We capture mobile location insights and infuse with desktop behaviors to optimize targeting across all channels. We do it privacy friendly too.

A New Standard in Quality

We rank highest in our industry on clean inventory, lower than direct publisher. Don’t take our word for it. Ask IAS or WhiteOps.