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dstillery dstillery
dstillery
57%
decrease in CPA month over month
33%
below the campaign CPA goal
42%
below the client’s overall CPA goal during the second campaign
Objective

A national financial services company put Dstillery to the test to prove out our prospecting technology, by building a qualified audience of credit card intenders.

“Our goal was to find the most cost effective and best ways to reach the uninsured through digital media and advertising. Dstillery’s strategy helped us exceed that goal.”

Kevin Counihan, Director and Marketplace CEO at CMS

 

Approach

We utilized 1st party data, passed to us through their DMP, representing the brand’s current card holders.

 

From there, our prospecting algorithm created a brand-affinity score based on signals including a user’s browsing activity.  Based on these scores, we were able to expand audiences according to how likely they were to engage with the brand.  Once they showed enough similarities to the current customers, Dstillery began serving them ads and continued to serve them ads until they applied for the credit card.  If at any point they stopped acting like the brands’ current customers, we stopped serving them ads.

 

As the campaign ramped up, our algorithms made optimizations and adjustments in real-time, and allocated impressions based on the top performing audience segments.  The media was served on desktop, mobile and tablet fluidly, as we saw performance improve.

Results

After an initial test period, our technology began to learn about the brands’ current customers, the models became smarter and the audience became stronger.  We saw a 57% decrease in CPA month over month — 33% below the campaign goal.

 

The client signed on to run a second campaign throughout all of Q1, to further observe how our models continuously learn. This second campaign performed even better over 3 months, resulting in a CPA 42% below the client’s goal.

Features Used
Not Big Data, Better Data

Bigger is not always better. Often up to 20% of data is dirty.  We root out bots, bad location data and fraud. Work with our award winning data science.

Ultimate Audience Machine

Access to audiences that are ready for your message? Every marketers dream! Right now at your finger tips through our self-serve platform and API.

A New Standard in Quality

We rank highest in our industry on clean inventory, lower than direct publisher. Don’t take our word for it. Ask IAS or WhiteOps