Dstillery Shows National Restaurant Chain How to Increase Foot Traffic With a Mobile Ad Campaign
A leading quick-serve restaurant chain wanted to reach consumers who had recently visited their stores with follow-up offers
We used our proprietary mobile technology to identify in-store customers for the past 30 days and expanded that audience to users who had similar behavioral attributes. Then, we reached both sets with Promoted Tweets.
Identifying mobile users is a three-step process: First, the consumer accesses an ad-enabled app or site on their mobile device while at a location of interest. Second, the consumer connects later on in the day to additional devices at work or at home via private WiFi. Third, Dstillery creates an anonymous profile of the consumer for targeting across devices.
Our client was thrilled to see their engagement rate increase by three and a half times over the prior campaign, strategically bridging the gap between their online and offline marketing tactics.
Let’s face it, we’re all on our devices online all the time. We’ve got your back and will deliver your message across Mobile, Desktop and Video.
We capture mobile location insights and infuse with desktop behaviors to optimize targeting across all channels. We do it privacy friendly too.
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