Sports Drink Maker Scales Audience Nearly 40 Times With Dstillery Mobile Technology
A major sports drink maker was looking increase the number of young males who buy their beverages across the United States.
We used our proprietary mobile technology to identify where young men were buying sports drinks to identify likely sports drinks and sent them offers targeted to their desktops and mobile devices
Identifying mobile users is a three-step process: First, the consumer accesses an ad-enabled app or site on their mobile device while at a location of interest. Second, the consumer connects later on in the day to additional devices at work or at home via private WiFi. Third, Dstillery creates an anonymous profile of the consumer for targeting across devices.
The campaign resulted in the beverage manufacturer seeing almost 40 times the reach of its organic site visitors. That’s nearly 12 times higher than the industry average for similar campaigns.
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