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by Dstillery Contributor

9.7.16

Dstillery announced today that Tom Phillips will present at the 2016 eBev Conference (September 6-8, Hotel Monteleone, New Orleans). Tom will be sharing results from Dstillery’s Creative Brand Management, which harnesses the programmatic ecosystem to determine the impact of brand messaging on purchase behavior. eBev is the premier conference for executives seeking to reinvent beverage marketing in a digital world.

“The old methods for determining your brand message are obsolete,” said Phillips. “The power of big data systems and machine learning and the digital ecosystem allows us to redefine the way we think about brand management.”

Creative Brand Management uses programmatic display advertising as a testbed to do sophisticated research using causal inference technology to measure the impact of brand messaging on various brand audiences. Dstillery has established a deterministic link between store purchases and digital advertising to measure the impact of creative on sales. This powerful framework can go well beyond campaign optimization to inform overall creative strategy and brand management.

Dstillery has partnered with Chobani, Quaker, Tropicana and other leading brands to produce breakthrough insights. To learn more about Creative Brand Management, visit http://dstillery.com/solutions/.