America’s Consumer Festival
Bringing together attendees from a full spectrum of industries including retail, hospitality, travel, eCommerce, education, entertainment, leisure, finance, healthcare, FMCGs and telecoms to discover how to exceed expectations when the digital customer is in the driving seat. Claudia Perlich will be speaking about: Marketers and Machine Learning:
- Understanding the differences between machine learning and predictive analytics
- Will machines be able to do a marketer’s job?
- Will smart machines become too smart?