ARF Shopper Insights
The focus of this event is on how new opportunities and analytics are changing how we market to and measure the shopper’s path to purchase. We will specifically, deep dive into
- The impact of mobile on purchase — its impact on advertising, couponing/discounting, loyalty and word of mouth recommendations
- The opportunities from geo-targeting both in reaching the right consumer at the right time and closing the measurement loop from media to purchase
- The insights from The ARF’s original research.
- The How Advertising Works studies and what they reveal on maximizing cross-platform ROI, Creative and Media mix and mobile shopper survey best practices
Ori Stitelman will be speaking about “Turning Shopper Footprints into Sales”.