Data Science: Insights that Inspire Great Creative
Data Science. Friend or foe? There is a lot of hype around the relationship between data and creativity. While some marketers still believe data restricts creativity, the majority are recognizing the symbiosis.
On January 19, Dstillery’s own Gilad Barash will discuss an effective method of testing and choosing the best creatives for the best target audiences based on a combination of online and offline consumer behavior data.