Beauty and The Geek
Brand Innovators Luxury Brands
Some find beauty in the season’s most up to date shoes and handbags; others in the algorithms that help to move merchandise off shelves. To each her own, we say. Join Dstillery and Natalie Bowman, Vice President, Media, Neiman Marcus to learn how our intelligence engine has been helping to power successful digital media campaigns for Neiman Marcus for the last few seasons. Leveraging path to purchase insights to best optimize and hone media strategies, Neiman Marcus has learned to appreciate the beauty in the geek.