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eMarketer Webinar

Register today to hear Lauren Moores’ perspective on the 5 things you need to know about mobile advertising.  What you’ll learn:

-Why even though overall spending skews toward mobile, most brands don’t think they’re spending half their digital budgets on the channel

-What opportunities lie in location-based marketing beyond geofencing

-Why marketers need to embrace ad IDs and cut the cookie cord

-Which metrics to monitor and get the most out of mobile measurement

-Why creative is in crisis on mobile