SXSW Brunch with Brands
Please join us on the patio at Lamberts on Sunday, March 12 for a morning filled with peer networking and brand insights, SXSW style! Dstillery is teaming up with Brand Innovators and Kantar Shopcom to present the latest in audience measurement research, and its expanding role in brand management.
Raising the Bar – New Dimensions in Brand Research
Predictive analytics and data science have turned the programmatic ecosystem into a sophisticated research environment, capable of measuring the impact of brand messages on consumer behavior and retail sales with unprecedented accuracy and scale. Join Dstillery and Kantar for an in-depth look at the new framework that has raised the bar on brand research and our understanding of the media and messages that motivate micro-audiences. This highly interactive session will feature new insights based on Kantar Shopcom data and Dstillery’s Creative Brand Management solution for clients such as Chobani, Quaker and Tropicana. Don’t miss this informative conversation about the evolution of brand research and how new audience insights are influencing everything from campaign strategy to brand management.