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ThinkLA Auto Breakfast

New Tech – New Tools

Our industry experts will discuss how the growing complexity and expanding choice of channels, platforms, and technologies is impacting our ability to create influence and assess its value.

At this breakfast we will:

• Consider the pressure on your auto marketing clients and customers to influence the mindset and behavior of their audience

• Reflect on the challenges we face in quantifying the impact and measuring the value of “influence”

• Gain insight into tools and technology related to influencer marketing

• Better understand the emerging field of “influencer” management

• Consider the real world drivers of heightened influence in our marketing efforts, such as relevance, engagement, and live action

Will O'Kane
Account Executive
Pete Wilson
Account Executive