The Impact of Creative Alignment on Micro-Audiences
Senior Data Scientist Gilad Barash was invited to present at the Data Science: Insights that Inspire Great Creative conference hosted by The Advertising Research Foundation. During his session, “The Impact of Creative Alignment on Micro-Audiences,” Gilad gave insight into how we’re using Creative Brand Management to test and select the best creatives for the best target audiences based on a combination of online and offline consumer behavior data.
Watch his presentation below!
(Video courtesy of The Advertising Research Foundation)