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3.22.17

Closer is better, but numbers show a higher tolerance for commutes to fancier gyms—SoulCycle vs. Planet Fitness

If you’ve already blown your resolution to go to the gym more this year, you might blame geography.

The average gym member—among those who actually go—travels just 4 miles to get there, according to Dstillery, a New York-based firm that gathers data for targeted marketing campaigns. The analysis is based on anonymized information from 7.5 million mobile devices taken to a selection of prominent fitness centers between mid-February and mid-March.

Read the entire article by Rachel Bachman in The Wall Street Journal