According to Gartner, Gen AI has passed the peak of inflated expectations. But that doesn’t mean that the hype is over. Gen AI is part of every marketing conversation, and 2024 was just the start. What’s on the horizon? Are all large language models the same? How can you plan for multimodal AI that combines text, image, audio and video? What’s the story with Gen AI-created “synthetic” customer data? What trends do you need to be aware of?
Get insights to help you plan your Gen AI strategy during this insightful conversation between our Chief Data Scientist, Melinda Han Williams, and ADWEEK Editor-in-Chief, Ryan Joe. Watch the recording to learn:
How to manage the growing fragmentation of Gen AI, and what you can do to assess different niches
The biggest AI adoption successes and failures of 2024, and the “why” behind them
What parts of marketing have been most impacted by Gen AI and what to expect in 2025
The IAB State of Data Webinar: Adapting to New Norms of Privacy and Measurement on April 4th featured an insightful session with our CEO, Michael Beebe, and a panel of industry experts. Together, they explored the most recent insights from the IAB’s 2024 State of Data Report and highlighted the principal conversations from the Measurement Leadership Summit that took place on March 14.
We were excited to join Growth Channel for an executive roundtable with experts in the advertising industry, where we explored the latest trends shaping 2024 and how brands can thrive in today’s fast-paced landscape.
We covered a range of hot topics, including: First-party data and the move towards a cookieless future AI for content generation and performance campaigns Mastering omnichannel attribution with channel diversification Strengthening brand fundamentals to enhance customer experience
The distinguished panelists included: Melinda Han Williams from Dstillery Mihai Milea from Indegene Vince De Castro from De Castro Media Kana LiVolsi from Dos Mundos Creative Pamela Wagner from Ajala Digital Ed Goss from Ten Thousand Foot View – Google Ads Agency Greg Blackman from Product Pair
In this 30-minute webinar, Dstillery experts walked through new products, industry-leading solutions, innovative strategies, and optimization tips to maximize the efficiency and effectiveness of your Q4 campaigns. We covered:
New & relevant off-the-shelf audiences
Custom audiences, available to activate faster than ever
Optimization tips and tricks
Don’t miss out on this opportunity to stay ahead and prepare for the busy holiday season by elevating your audience targeting strategies.
Michael Beebe, Dstillery’s CEO, was a featured guest on a Goldman Sachs webinar hosted by Eric Sheridan, Global Investment Research Analyst. They discussed the current data privacy landscape and what this means for digital advertisers.
Michael also touched upon the top 4 ways that advertisers can prepare today:
Collect 1st party data
Explore and test cookieless options
Develop baseline data for contextual
Be prepared to allocate more budget to the walled gardens
Big thanks to Goldman Sachs for inviting us to discuss this topic. If you would like to learn more, please contact us.
Consumer privacy has become a hot topic in programmatic advertising. With rising momentum, programmatic advertisers must now adapt to changing privacy standards to stay ahead.
Watch our previously recorded webinar as Michael Beebe, Dstillery CEO, was joined by Alan Chapell, President of Chapell Associates and Chief Analyst and Publisher of the Chapell Report, to discuss How Advertisers Must Adapt to Rising Privacy Standards.
Their conversation focused on recent privacy developments in the industry, including:
Perspective on the new privacy regulations introduced recently by several US states
How the definition of sensitive data is evolving, and what that means for targeting healthcare conditions and other sensitive categories
Views on how agencies and brands should be approaching the changing landscape
Thoughts on what the CMA’s examination of Google means for the future of third-party cookies
Alan Chapell Alan Chapell serves as outside counsel and chief privacy officer to digital media companies. Since 2003, Chapell has advised well over two hundred different companies, from venture-backed startups to some of the largest media, technology, and telecommunications companies in the world. Chapell’s mission is to help clients navigate regulatory, public policy and other marketplace challenges to maximize the value of their products and services.
Michael Beebe Michael Beebe is CEO of Dstillery, overseeing the company’s mission to develop innovative solutions that leverage the power of artificial intelligence and machine learning to provide its clients with actionable insights. Beebe brings strong financial and strategic acumen to Dstillery, as well as industry expertise in marketing & advertising, media and technology. Prior to joining Dstillery, he spent more than 20 years in the investment management industry as an analyst and portfolio manager, where he developed a data-driven fundamental investment style and deep domain expertise in the technology and media industries.
As we move into a particularly challenging holiday season, we know that it can be more difficult and costly than ever to reach the right audiences.
With companies of all sizes and consumers alike facing increased economic pressure, changing data policies and regulations, and swiftly evolving public sentiment around user privacy and digital advertising, marketers face a complex and interwoven set of challenges. However, there are solutions available right now that can help marketers respect user privacy, maximize their spend, and achieve improved performance today, all while remaining adaptable to any shifts in the landscape that the future may bring.
Dstillery’s Gilad Barash, VP of Analytics, joined Max Yang, AUDIENCEX’s VP of Ad Operations, for a discussion on how marketers can analyze and leverage data that can help them identify, effectively address, and confidently expand their audiences to retain and acquire new customers this holiday season.
During the event, they examined this year’s holiday landscape, detailed our partnership, strategic approach, and new ID-free solutions, as well as explored how this season is the perfect time to test new solutions.
Data deprecation is drastically changing the digital advertising landscape and, despite the deadline extension, the days of relying on third-party cookies are coming to an end. So, what’s next?
Dstillery’s Chief Data Scientist and Ad Age’s 40 Under 40 honoree, Melinda Han Williams, sat down with Guest Speaker, Forrester Research’s VP, Principal Analyst, Joanna O’Connell, for a chat on how to navigate data deprecation to be successful. In this session, you will learn how digital marketers can develop efficient strategies today that continue to deliver tomorrow.
During the webinar, Joanna & Melinda discuss:
– Why you don’t need full addressability to effectively reach your audience – How you can benefit from post-cookie innovation, even before cookie retirement – The role of AI in a privacy-centric landscape
For many digital marketers, the move to a more privacy-compliant targeting strategy has centered on new forms of identifiers. Still, as advertisers assemble their post-cookie toolbox, it is essential to include a solution that reaches unidentifiable users—those who choose not to make themselves trackable through opt-in IDs or authentication.
Watch the recording from our webinar with Adweek as Chief Data Scientist, Melinda Han Williams, explores how advertisers can reach audiences using predictive behavioral targeting. You’ll find out:
How to reach users without an identifier by using predictive behavioral targeting that performs on-par with today’s cookie-based approaches
How to apply your first-party data at scale to reach unauthenticated and unidentifiable users
How to improve your campaign performance today by reaching beyond just those consumers who leave a rich digital breadcrumb trail
Watch our Chief Data Scientist and Ad Age’s 40 Under 40 honoree, Melinda Han Williams, as she sits down with our guest speaker, Forrester Research’s VP, Principal Analyst, Joanna O’Connell, for a fireside chat on smart strategies to get ahead of the future of ad targeting. In this session, you will learn what digital marketers should know today to make sure they’re ready for tomorrow.
During the webinar, Joanna and Melinda discuss:
Why identity is not your only option for targeting
How you can apply first-party data across opportunities with a range of addressability
