Leading Tech Solutions Co Harnesses Branded Audiences To Acquire Trials & Signups
Dstillery was approached by a leading technology solutions company with their goal of driving service suite trials and subscription signups. With strict performance KPIs and quick turnaround time, Dstillery worked on a strategic solution that exceeded all client expectations through dedicated customer service and a commitment to transparency and clean data.
1. Employed Branded Audiences
Dstillery leveraged the client’s own data to find those customers with the highest propensity to convert by understanding the behavioral patterns behind current site visitors and subscribers – what we call Branded Audiences.
2. Identified Prospective Customers
These Branded Audiences informed Dstillery’s intelligence engine to find incremental prospects most likely to convert, providing scalability and reach.
3. Engaged Potential Subscribers
With new consumers queued, Dstillery engaged across desktop devices with those who consistently demonstrated the strongest affinity towards the brand. Dstillery maximizes spend by strategically messaging consumers most likely to convert.
“We hold three things above all else — strategy, transparency and customer service while hitting strict performance KPIs. Dstillery has these qualities and much more. Their team adapts quickly depending on our needs and continue to push performance goals and think outside-the-box bringing campaigns to the next level.”
— Joseph Bzomowski, Media Planner/ Buyer
– After initial launch and ramp up in December, Dstillery was able to consistently achieve a below-goal CPA in Q1 and has maintained this trend into Q2.
-Efficacy of the campaign was validated by a PSA creative test. The core creative achieved a 54% lower CPA over the PSA control.
Consistently Under Goal for Entire Campaign December 2015 – April 2016
Bigger is not always better. Often up to 20% of data is dirty. We root out bots, bad location data and fraud. Work with our award winning data science.
We capture mobile location insights and infuse with desktop behaviors to optimize targeting across all channels. We do it privacy friendly too.
We rank highest in our industry on clean inventory, lower than direct publisher. Don’t take our word for it. Ask IAS or WhiteOp