We are proud to announce our 16th patent awarded for visionary techniques that will help guide marketers into a post-cookie future, officially titled "Artificial Intelligence and/or Machine Learning Models Trained to Predict User Actions Based on an Embedding of Network Locations."
Our newest patent describes an approach for advertisers to deliver targeted advertising in a privacy-friendly manner, to users without any identifiers or cookies.
Google's timeline shift for its retirement of support for third-party cookies in Chrome, announced June 24, 2021, was met by the programmatic advertising industry with relief.
Retailers need to start preparing for digital advertising in a post-cookie world today. Our Head of Data, Ryan Perone, breaks it down for you.
The pandemic wreaked havoc on the travel industry. Now that travel is back on the rise, brands need to re-evaluate how to target potential travelers. We break them down into 3 segments.
Many advertisers are expecting to have a difficult time with audience targeting once third-party cookies go away. Dstillery is here to help.
Building the perfect Facebook audience for your paid social campaigns can be a bit daunting.
There's been a great deal of hand-wringing over the future of identity in digital advertising.
Last week's mass shooting in Atlanta is the latest reported attack in a disturbing trend of increased violence against Asian Americans.
Want to hear fresh perspectives on Data Analytics and Data Science while staying on top of industry trends?
This past year was unlike anything the advertising industry has ever experienced.
Over the six months since George Floyd’s murder, Dstillery has redoubled our efforts to support social justice, equality, and diversity across all aspects of our business. While discrimination and inequality are not new to our society, there has never been a more crucial time to act. We stand in solidarity with the fight against systemic racism, and we believe that Black Lives Matter.
Programmatic ad buying has become a critical part of the ad industry, accounting for more than $4 out of every $5 spent on digital display ads.
To all of our partners,
As we all struggle with the growing personal and business disruptions associated with the COVID-19 pandemic, our focus at Dstillery is on our team and our clients.
For our own team members, our focus has been on their health and well-being. We are also conscious of our responsibilities as global citizens.
Advertisers eager to capture consumers’ attention in 2020 are investing heavily in sports sponsorships.
Our Chief Data Scientist Melinda Han Williams shares her thoughts on how brands can proactively think about fraud so that they can stay one step ahead of the fraudsters.
Watch this webinar recording for an in-depth discussion on one of the most controversial and innovative technologies shaping Market Research today: AI.
For your next campaign, leverage our new custom audiences that are built by AI technology based on topics predicted to trend 72-hours before their peak.
We set out on a quest for smarter back to school marketing by analyzing how school supply shopper behaviors evolve throughout the summer.
In celebrating equality and inclusion for the LGBTQ community and committing to ensuring that our LGBTQ colleagues, clients and partners feel supported as members of the Dstillery family, Director of Analytics Gilad Barash shares his perspective on what inclusion in the workplace means to him.
On May 7th, Google announced that it would take steps over the coming months to improve consumers' control of cookies in its Chrome browser, and to block fingerprinting technologies.
Watch the recording of Chief Data Scientist Melinda Han William’s presentation from the 2019 Strata Data Conference
Back from the MIT Sloan Sports Analytics Conference, Caroline Allen, Peter Lenz, Peter Ibarra and Matt Sabban discuss how advertisers can use audience insights to convert a new generation of season ticket holders
In celebration of Women’s History Month, DstillHers share their points of view as women in a technology company.
Watch Melinda Han William’s presentation from the UX + Data Meetup.
Can we use digital and physical signals to understand your date night preferences and help you find your perfect match? Take the quiz to find out.
As we head into award season, we looked to Audience Studio to uncover what makes Moviegoers unique.
NFL fans may spend 3 hours a week watching a live game, but how they engage with NFL content digitally shares deeper insights into their fan loyalties and how to market to them.
What We Learned About One Brand’s Experience with the Retail Apocalypse Using Web and Geo-Location Signals
Trending consumer insights just in time for the spookiest season of the year
Learn how marketers can tap into insights on holiday shopper audiences to drive consumer purchases for their brands this season
The 2018-2019 NFL season is here and we used our machine learning engine to build Crafted Audiences for NFL fans.
eMarketer’s Yory Wurmser reports on the marketing and advertising opportunities in the major map and navigation apps, featuring geospatial insights from Peter Lenz.
Peter Lenz, senior geospatial analyst, spoke with eMarketer’s Yory Wurmser about how advertisers are using data from maps to reveal trends and improve ad targeting, and what they need to watch out for while doing so.
Join our Data Scientists on Thursday, 7/26 to explore how supplementing traditional market research with AI turns observed consumer behavior into meaningful, actionable intelligence.
GDPR took effect on May 25, 2018. We're answering 10 FAQs about the new EU law and Dstillery.
Exclusive custom audience targeting solution is fueled by the combination of Tremor Video DSP’s video expertise and Dstillery’s predictive marketing intelligence
The latest paper from Dstillery's award winning Data Science team has been accepted at the 2018 KDD Conference, the largest and most prestigious data mining conference.
by Alyssa Bianco, Dr. Reka Daniel-Weiner and Dr. Amelia White
A deep dive into the methodology behind the Dstillery Predicts Summer Travel Trends podcast.
by Caroline Allen, Alyssa Bianco and Peter Lenz
We're talking summer vacation predictions, audience segmentation and consumer insights with Alyssa Bianco and Peter Lenz from our Data Science and Analytics team.
What does the future of AI and marketing look like? 10 industry leaders share their predictions the the final chapter of our series
The partnership leverages Dstillery’s predictive technology to help Captivate’s digital video network reach more relevant audiences
First-to-market audience technology drills down location data and browsing behavior, enhances targeting and measurement capabilities
You can't have good data science without good data
by Caroline Allen, Peter Ibarra and Peter Lenz
Pete and Pete discuss how brands can use insights to measure sports sponsorships' effectiveness and ensure that their advertising is hitting a home run.
Artificial intelligence delivers real world results
Learn how can marketers and market researchers can use machine learning to discover and scale new customers.
by Caroline Allen and Gilad Barash
Fraud in ad tech is an arms race. Dstillery's Director of Analytics, Gilad Barash, joins to podcast and shares how you can protect your marketing dollars.
A data scientist answers the questions you’re afraid to ask
by Caroline Allen, Peter Ibarra and John Pham
Can the same data used by brands to discover new customers and drive growth also help political candidates discover new supporters and drive voter turnout?
by Peter Ibarra and Peter Lenz
Can the same data used by brands to discover new customers and drive growth also help political candidates discover new supporters and drive voter turnout?
by Caroline Allen, Peter Ibarra and Peter Lenz
Can the same data used by brands to discover new customers and drive growth also help political candidates discover new supporters and drive voter turnout? In our series Dstillery Predicts, we intend to find out.
by Alyssa Bianco and Gilad Barash
Alyssa Bianco and Gilad Barash share a few unique stories about consumers’ gift-giving behavior
It's time for market research to embrace AI
If brick-and-mortar retailers want to compete with Amazon, here's what they need to know
Most marketers believe AI will be important to their brands, but don’t have confidence in what it is and what to do with it
Your spatial data might be lying to you.
This will be the year that we’re ready to cut through the hype on AI
Dstillery's VP of Data Science and Analytics shares the pros and cons of supervised vs. unsupervised machine learning
Peter Lenz shares why Big Data may actually be Bad Data
ExchangeWire invites over 100 thought leaders from across the industry to share their views on Artificial Intelligence
The results of a new report from adtech company Dstillery offers insight that could help you get to the gym more often.
This is probably why you're skipping the gym. And why you may need to join a new one.
Research from New York based firm Dstillery found that your gym must be either really close or really nice in order for you to visit on a regular basis
Not long ago, the digital marketing industry quietly crossed a significant milestone in mobile marketing.
If you want to be better about working out, pick a gym that doesn’t require much travel time.
These two factors will help you get off the couch and into the gym - Lifehacker AU
Make this change, and you may find yourself going to the gym more - Men's Health
by The Wall Street Journal
Closer is better, but numbers show a higher tolerance for commutes to fancier gyms.
Every New Year, everyone seems to be talking about resolutions.
Marketers can now leverage the power of programmatic advertising and analytics with a B2B-first approach, and with unrivaled transparency.
by MobileAdvertisingWatch
Expanded partnership combines market leading audience engagement platform with industry’s first SIVT accredited anti-fraud solution
Award recognizes technology platforms that bring efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers
It's not madness, it's data science. Check out our March Madness Fan Analysis and see where you fit!
We’ve seen reams of critical analysis of the Super Bowl ads, creative reviews, rankings based on consumer preferences, even an evaluation of spots with the potential to drive business.
For dozens of brands spending big bucks to air ads on Super Bowl Sunday, recent data shows the importance of where and when the 30-second spots air.
Dstillery uncovers how they used machine learning to compile voter traits at the 2016 Iowa Caucus.
Dstillery, which has been called “Picasso in the dark art of digital advertising,” turned its intelligence-collection capabilities to the Iowa caucuses last week.
With the kickoff of primary season, February is politically charged.
Mobile is not a channel; it is a way of living. As the year comes to a close, here are five top trends for mobile and data science for 2016.
![[Infographic]: Love and Politics](https://dstillery.com/wp-content/uploads/2016/02/Love-and-Politics-150x150.jpg)
