Blog - Dstillery

Forget Intuition, Let Machines Do the Work in Programmatic

by Michael Beebe

Programmatic ad buying has become a critical part of the ad industry, accounting for more than $4 out of every $5 spent on digital display ads.

Dstillery and COVID-19 Update

by Dstillery

To all of our partners, As we all struggle with the growing personal and business disruptions associated with the COVID-19 pandemic, our focus at Dstillery is on our team and our clients. For our own team members, our focus has been on their health and well-being. We are also conscious of our responsibilities as global citizens.

How Digital Behaviors Can Measure Sports Sponsorship Spend

by Dstillery

Advertisers eager to capture consumers’ attention in 2020 are investing heavily in sports sponsorships.

Brands Can Avoid Ad Fraud by Understanding Its Ever-Changing Nature

by Melinda Han Williams

Our Chief Data Scientist Melinda Han Williams shares her thoughts on how brands can proactively think about fraud so that they can stay one step ahead of the fraudsters.

Webinar Recording: New Horizons: Machine Learning and AI in #MRX

by Dstillery

Watch this webinar recording for an in-depth discussion on one of the most controversial and innovative technologies shaping Market Research today: AI.

Predictive Social Audiences

by Dstillery

For your next campaign, leverage our new custom audiences that are built by AI technology based on topics predicted to trend 72-hours before their peak.

Dstillery's Views on Google Chrome's Announcement on Cookies

by Michael Beebe

On May 7th, Google announced that it would take steps over the coming months to improve consumers' control of cookies in its Chrome browser, and to block fingerprinting technologies.

Artificial intelligence on human behavior: New insights into customer segmentation

by Melinda Han Williams

Watch the recording of Chief Data Scientist Melinda Han William’s presentation from the 2019 Strata Data Conference

DS Without The BS: The Future of Sports is Digital

by Dstillery

Back from the MIT Sloan Sports Analytics Conference, Caroline Allen, Peter Lenz, Peter Ibarra and Matt Sabban discuss how advertisers can use audience insights to convert a new generation of season ticket holders

What Computers Can Teach Us About Humans

by Dstillery

Watch Melinda Han William’s presentation from the UX + Data Meetup.

Audience Spotlight: Moviegoers

by Emily Eidelman

As we head into award season, we looked to Audience Studio to uncover what makes Moviegoers unique.

The Data Science Playbook for Super Bowl Marketing

by Alyssa Bianco

NFL fans may spend 3 hours a week watching a live game, but how they engage with NFL content digitally shares deeper insights into their fan loyalties and how to market to them.

Closing the Gap

by Michael Lee

What We Learned About One Brand’s Experience with the Retail Apocalypse Using Web and Geo-Location Signals

Audience Spotlight Halloween Enthusiasts

by Emily Eidelman

Trending consumer insights just in time for the spookiest season of the year

Audience Spotlight: Holiday Shoppers

by Dstillery

Learn how marketers can tap into insights on holiday shopper audiences to drive consumer purchases for their brands this season

eMarketer Report - Maps and Navigation Apps

by eMarketer

eMarketer’s Yory Wurmser reports on the marketing and advertising opportunities in the major map and navigation apps, featuring geospatial insights from Peter Lenz.

The Role of Maps in an Era of Sophisticated Location Targeting

by eMarketer

Peter Lenz, senior geospatial analyst, spoke with eMarketer’s Yory Wurmser about how advertisers are using data from maps to reveal trends and improve ad targeting, and what they need to watch out for while doing so.

GREENBOOK WEBINAR: The Next Generation of Market Research

by Dstillery

Join our Data Scientists on Thursday, 7/26 to explore how supplementing traditional market research with AI turns observed consumer behavior into meaningful, actionable intelligence.

Tremor Video DSP and Dstillery Partner to Help Brands Discover and Reach New Consumers Through Video

by Dstillery

Exclusive custom audience targeting solution is fueled by the combination of Tremor Video DSP’s video expertise and Dstillery’s predictive marketing intelligence

Dstillery Heads to London for KDD 2018

by Data Science Team

The latest paper from Dstillery's award winning Data Science team has been accepted at the 2018 KDD Conference, the largest and most prestigious data mining conference.

AI: Overhyped and Misunderstood? Ch. 5 - Industry Leads Share Predictions for AI

by Dstillery

What does the future of AI and marketing look like? 10 industry leaders share their predictions the the final chapter of our series

Dstillery and Captivate Partner to Go Beyond Location-Based Targeting

by Street Fight Magazine

The partnership leverages Dstillery’s predictive technology to help Captivate’s digital video network reach more relevant audiences

Captivate and Dstillery Partnership Brings Data-Driven Targeting to Digital-Out-of-Home

by Dstillery

First-to-market audience technology drills down location data and browsing behavior, enhances targeting and measurement capabilities

AI: Overhyped and Misunderstood? Chapter 4

by Gilad Barash

You can't have good data science without good data

AI: Overhyped and Misunderstood? Chapter 3

by Taejin In

Artificial intelligence delivers real world results

AI: Overhyped and Misunderstood? Chapter 2

by Melinda Han Williams

Learn how can marketers and market researchers can use machine learning to discover and scale new customers.

DS Without The BS Episode 1: Data Quality

by Caroline Allen and Gilad Barash

Fraud in ad tech is an arms race. Dstillery's Director of Analytics, Gilad Barash, joins to podcast and shares how you can protect your marketing dollars.

AI: Overhyped and Misunderstood? Chapter 1

by Melinda Han Williams

A data scientist answers the questions you’re afraid to ask

A Match Made in Heaven… and Other High-Dimensional Spaces

by Taejin In

It's time for market research to embrace AI

How Retailers Can Use Geospatial Data to Predict Consumer Behavior

by Jay Wardle

If brick-and-mortar retailers want to compete with Amazon, here's what they need to know

AI’s the Word . . . But Do You Know What it Means?

by Taejin In

Most marketers believe AI will be important to their brands, but don’t have confidence in what it is and what to do with it

Zip Codes and Other Lies Your Map Told You

by Peter Lenz

Your spatial data might be lying to you.

36 Market Research Thought Leaders On Predictions for 2018

by Greenbook

This will be the year that we’re ready to cut through the hype on AI

Who Are My Customers? What The Machine Can Learn On Its Own

by Melinda Han Williams

Dstillery's VP of Data Science and Analytics shares the pros and cons of supervised vs. unsupervised machine learning

Can data make our cities better? Lessons from CARTO’s data conference

by Technical.ly

Peter Lenz shares why Big Data may actually be Bad Data

Experts Predict: Will Artificial Intelligence Become Less Talk, More Action in 2018?

by ExchangeWire

ExchangeWire invites over 100 thought leaders from across the industry to share their views on Artificial Intelligence

Make This 1 Simple Change, and You'll Probably End Up Exercising More

by Inc.

The results of a new report from adtech company Dstillery offers insight that could help you get to the gym more often.

This Is Probably Why You're Skipping the Gym

by Esquire

This is probably why you're skipping the gym. And why you may need to join a new one.

Is an expensive gym worth it? HelloGiggles Investigates Workout Motivation

by Hello Giggles

Research from New York based firm Dstillery found that your gym must be either really close or really nice in order for you to visit on a regular basis

How to Choose a Gym You’ll Actually Go To

by New York Magazine

If you want to be better about working out, pick a gym that doesn’t require much travel time.

Your Gym Should Either Be Super Close Or Super Nice

by Lifehacker AU

These two factors will help you get off the couch and into the gym - Lifehacker AU

Finding a Closer Gym May Be the Key to Working Out More

by Men's Health

Make this change, and you may find yourself going to the gym more - Men's Health

How Close Do You Need to Be to Your Gym?

by The Wall Street Journal

Closer is better, but numbers show a higher tolerance for commutes to fancier gyms.

"New Year, New Me” Day

by Dstillery

Every New Year, everyone seems to be talking about resolutions.

Dstillery and Bombora Partner for B2B Analytics

by MarketWired

Marketers can now leverage the power of programmatic advertising and analytics with a B2B-first approach, and with unrivaled transparency.

Dstillery and White Ops Turn Up the Heat on Mobile Ad Fraud

by MobileAdvertisingWatch

Expanded partnership combines market leading audience engagement platform with industry’s first SIVT accredited anti-fraud solution

2016 Digiday Signal Awards Names Dstillery As A Finalist

by Dstillery

Award recognizes technology platforms that bring efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers

March Madness and The Final Four Fan Interests

by Dstillery

It's not madness, it's data science. Check out our March Madness Fan Analysis and see where you fit!

The Super Bowl Ads and Moments That Best Caught - and Kept - Viewers' Attention

by Dstillery

We’ve seen reams of critical analysis of the Super Bowl ads, creative reviews, rankings based on consumer preferences, even an evaluation of spots with the potential to drive business.

Mobile Use Sinks During Beyonce, Rises During Super Bowl TV Ads

by MediaPost

For dozens of brands spending big bucks to air ads on Super Bowl Sunday, recent data shows the importance of where and when the 30-second spots air.

The New Frontier of Voter Insights - Marketplace

by Marketplace

Dstillery uncovers how they used machine learning to compile voter traits at the 2016 Iowa Caucus.

Dstillery Unveils Distinguishable Characteristics of Iowa Caucusgoers

by USA Today

Dstillery, which has been called “Picasso in the dark art of digital advertising,” turned its intelligence-collection capabilities to the Iowa caucuses last week.

[Infographic]: Love and Politics

by Dstillery

With the kickoff of primary season, February is politically charged.

Top Trends for Mobile Advertising and Data Science in 2016

by Lauren Moores

Mobile is not a channel; it is a way of living. As the year comes to a close, here are five top trends for mobile and data science for 2016.