Dstillery Secures Patent Describing Ad Targeting Without the Use of Cookies or Identifiers

Dstillery Secures Patent Describing Ad Targeting Without the Use of Cookies or Identifiers

We are proud to announce our 16th patent awarded for visionary techniques that will help guide marketers into a post-cookie future, officially titled "Artificial Intelligence and/or Machine Learning Models Trained to Predict User Actions Based on an Embedding of Network Locations."

Our newest patent describes an approach for advertisers to deliver targeted advertising in a privacy-friendly manner, to users without any identifiers or cookies.

The patent grant is especially timely in light of Dstillery's development of its ID-free solutions, designed to help agencies and brands target digital advertising effectively without the use of third-party cookies or any type of user IDs.

Google's latest announcement that it will delay the deprecation of third-party cookies on Chrome extends the timeline for advertisers to solidify their plans for post-cookie targeting. During this exploration and testing period, it is essential for marketers to put in place solutions that address inventory where user IDs are available, using new post-cookie identifiers, and to reach inventory with no available identifiers. Dstillery's ID-free solutions will prepare advertisers for any future digital advertising landscape.

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