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by Dstillery Contributor

2.24.16

Hear Lauren Moores’ perspective on the 5 things you need to know about mobile advertising.  

What you’ll learn:

  • Why even though overall spending skews toward mobile, most brands don’t think they’re spending half their digital budgets on the channel
  • What opportunities lie in location-based marketing beyond geofencing
  • Why marketers need to embrace ad IDs and cut the cookie cord
  • Which metrics to monitor and get the most out of mobile measurement
  • Why creative is in crisis on mobile