eMarketer Webinar with Lauren Moores
Hear Lauren Moores’ perspective on the 5 things you need to know about mobile advertising.
What you’ll learn:
- Why even though overall spending skews toward mobile, most brands don’t think they’re spending half their digital budgets on the channel
- What opportunities lie in location-based marketing beyond geofencing
- Why marketers need to embrace ad IDs and cut the cookie cord
- Which metrics to monitor and get the most out of mobile measurement
- Why creative is in crisis on mobile