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The ARF Audience Measurement Conference

Welcome to the Age of Modern Measurement
Join The Advertising Research Foundation  as we address the most pressing issues and trends in audience measurement for today and the future.

Get Answers You Need

  • Best measures of attention
  • Latest digital optimization strategies
  • Measuring brand value across platforms
  • Cross-platform measurement for cross-platform audiences
  • The new frontier of consumer data
  • Validating programmatic audiences


Chief Scientist Claudia Perlich will be speaking during the Tuesday session.

Claudia Perlich
Chief Scientist