BIMA: The Future of Data-Driven Creative
Data-driven creative poses a tremendous opportunity for marketers to reach and engage potential customers. As marketers develop automated buying strategies, we simultaneously need to develop creative strategies that allow data to be harnessed in the messaging for more relevant, personalized experiences that drive consumers to engage, boosts performance and maximizes ROI.
By activating your data and technology investments, brands and advertisers can cut through the clutter to provide real value to customers. Join this panel of leading experts as they address new challenges related to devising innovative campaigns with insights into consumer wants, needs, and behaviors leveraged from ad technologies DSP and DMP data.