Forget everything you ever knew about advertising. The game has changed, and consumers have never had more control. Their eyeballs, their swipes, and their expectations are leading the charge for seamlessly integrated, aesthetically pleasing, value-added content and brand experiences.
The need for creative storytelling, built upon emotional connection, that compels consumers to action is immutable. But how we get there has been forever disrupted by digital.
The 2016 IAB MIXX Conference explores Advertising’s New World Order. Join top industry leaders and thinkers as they share insights about the reinvention of media, platforms, creative, and business models. The industry must leave the ways of the old world behind, or risk losing out. Don’t miss this. Don’t be left behind.