PubAcademy US: Auction Dynamics & Transparency
Auction dynamics is one of the hottest topics in the industry today, but understanding the role it plays in the ecosystem or how auctions actually work is rather complex and multilayered.
So we’ve gathered a group of industry experts to help demystify this compelling subject:
- Jeff Sutton, VP Ad Tech and Programmatic, Advance Local
- Catherine Patterson, Senior Director, Inventory Partnerships, the Trade Desk
- Evan Hills, VP Strategic Partnerships, Dstillery
- Andrew Baron, VP Machine Learning & Marketplace, PubMatic