ThinkLA Motor City West
MOTOR CITY WEST: AUTOMOTIVE 2020
Automotive marketing has seen its share of trends, fads, and failures. As we approach the year 2020, we are faced with an industry and its marketing in transition:
- Sales have eased, incentives are rising, and sedans continue to falter at the expense of growth for trucks and SUVs;
- Mobile, data-driven programmatic and attribution models are exerting pressure on marketers, agencies, and publishers, complexity and lower revenue for content creators;
- Autonomous technology, electric vehicles, and ride-hailing are increasing R&D budgets at automotive manufacturers and adding to the confusion.