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ThinkLA Motor City West

MOTOR CITY WEST: AUTOMOTIVE 2020

Automotive marketing has seen its share of trends, fads, and failures. As we approach the year 2020, we are faced with an industry and its marketing in transition:

  • Sales have eased, incentives are rising, and sedans continue to falter at the expense of growth for trucks and SUVs;
  • Mobile, data-driven programmatic and attribution models are exerting pressure on marketers, agencies, and publishers, complexity and lower revenue for content creators;
  • Autonomous technology, electric vehicles, and ride-hailing are increasing R&D budgets at automotive manufacturers and adding to the confusion.
Will O'Kane
Account Executive