Meet our patented behavioral targeting solution that performs on par with cookies - without user tracking.

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For advertisers looking to get ahead of user privacy concerns, ID-free Custom AI® is a new privacy-by-design behavioral targeting solution that evaluates individual impression opportunities to provide performance without compromising anonymity. 

It's not contextual, which tries to infer behavior from content, nor is it conventional behavioral, which tracks browsing history.

It's a new, future-proof category of behavioral targeting.

Dstillery now supports ID-free on any major DSP without direct API integration. 

Together with Xandr's Curate Deal ID product, we create easy-to-use Deal IDs in the Xandr supply exchange that mimic the same privacy-safe targeting that we apply directly via API.

Whether you're using ID-free for Custom AI, Custom Built, or Pre-built audiences, we can build your model, help you activate it, and target your audience with Deal IDs.

PROOF

Future-proof your strategy and reach high-propensity customers without IDs today

PREPARE

Refresh your strategy by adding ID-free Custom AI while continuing to harness the power of our ID-based tech

PERFORM

ID-free reaches users without any ID, meaning it works on any site, browser, or device while performing on par with cookies

Powered by neural network tech, ID-free constantly analyzes hundreds of millions of anonymous digital journey patterns to learn how, when, and from where people browse the web.

 When layered with your brand’s first-party data, the model makes just-for-your-brand predictions to select the best impression opportunities that drive performance without IDs.

Results show that ID-free performs on par with cookies - empowering your brand to get ahead of privacy concerns without compromise.

ID-free drove sales for a financial services company, without user tracking.

244% more efficient than contextual, measured by cost per acquisition, and drove 4x more conversions.

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