Insights

New Behavioral Targeting Solution Performs on Par with Cookie-Based Solutions

id-free custom ai performs on pay with cookies
ID-free Custom AI Helps Brands Reach Their Audiences Without Third-Party Cookies

Designed for advertisers looking to get ahead of user privacy concerns, ID-free Custom AI™ is a new patented, privacy-by-design behavioral targeting solution that evaluates individual impression opportunities to provide performance without compromising anonymity. ID-free Custom AI is neither a new identifier nor is it contextual targeting. It’s a new category of behavioral targeting that uses AI to predict the likelihood of conversion based on privacy-safe signals like URL, DMA and time of day.

The best part? Our patented behavioral targeting solution performs on par with cookies.

Watch the video to learn more from our Chief Data Scientist, Melinda Han Williams.

Interested in activating an ID-free campaign today? Reach out to your Account Executive or email us at contact@dstillery.com to get started.