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by Dstillery Contributor


Dstillery was back in Austin this year for SXSW! As a sponsor of Brand Innovators SXSW, we really enjoyed the amazing panelists throughout the weekend, including NBA Commissioner Adam Silver, Mark Cuban and Joy Hays of AT&T.


Here’s the 2016 edition of “Overheard at SXSW”:

austin capitol

While virtual reality was the hottest trend by far, we opted for an analog activation. Dstillery’s own Data Queen, Lauren Moores, had a great turnout for our happy hour which featured a discussion on the 2016 mobile trends. Of course, Frito Pies were involved. When in Texas…




(Photo by Brand Innovators)


Great session with NBA Commissioner, Adam Silver, on the future of technology in the league. Silver sees potential with Virtual Reality but it’s a ways out. Streaming has changed the way people (fans) will forever interact with their “perishable” content, globally.

mark cuban

We attended a Google Fiber event and met the newest addition, Google vBot, a friendly robot who responds to your facial expressions in real-time. 


We’ve seen a heavy focus on entertainment specific media – for example Popshorts, a company matching social influencers with brands for activations. There were also panels specifically focusing on ‘star’ marketing.