Skip to main content
dstillery dstillery
dstillery

by Dstillery Contributor

3.16.16

Dstillery was back in Austin this year for SXSW! As a sponsor of Brand Innovators SXSW, we really enjoyed the amazing panelists throughout the weekend, including NBA Commissioner Adam Silver, Mark Cuban and Joy Hays of AT&T.

 

Here’s the 2016 edition of “Overheard at SXSW”:

austin capitol

While virtual reality was the hottest trend by far, we opted for an analog activation. Dstillery’s own Data Queen, Lauren Moores, had a great turnout for our happy hour which featured a discussion on the 2016 mobile trends. Of course, Frito Pies were involved. When in Texas…

IMG_6239

 

lauren

(Photo by Brand Innovators)

IMG_6242

Great session with NBA Commissioner, Adam Silver, on the future of technology in the league. Silver sees potential with Virtual Reality but it’s a ways out. Streaming has changed the way people (fans) will forever interact with their “perishable” content, globally.

mark cuban

We attended a Google Fiber event and met the newest addition, Google vBot, a friendly robot who responds to your facial expressions in real-time. 

IMG_6237

We’ve seen a heavy focus on entertainment specific media – for example Popshorts, a company matching social influencers with brands for activations. There were also panels specifically focusing on ‘star’ marketing.

IMG_6236