Computer Technology Company Case Study

Computer Technology Company Case Study

CLIENT’S GOALS & OBJECTIVES

Since 2018, a computer technology company has challenged Dstillery to engage with small business owners and decision makers to drive sales at a high Return on Ad Spend (ROAS).

DSTILLERY'S STRATEGY AND SOLUTION

Dstillery’s Client Success team was able to use learnings from previous campaigns to make optimizations towards the top-performing tactics. A combination of Custom AI, Retargeting and Behavioral Audiences focused on small businesses, such as Business Decision Makers and Office Supply Shoppers, lead us to surpass their benchmark.

CAMPAIGN RESULTS & BUSINESS IMPACT

In Q1’20, Dstillery achieved a $14.53:$1 ROAS, 124% above the original goal of $6.50. This success lead to a 50% increase in budget Q/Q, with over $1.2MM invested in media throughout our two-year partnership.