Dstillery and Cuebiq Increase Traffic for Casual Dining Restaurant

Dstillery and Cuebiq Increase Traffic for Casual Dining Restaurant

Driving in-Restaurant Traffic from Online Orders

CHALLENGE
Increase online sales and drive customers to their local restaurant to pick up their order.

APPROACH
Over the course of an 8 month Managed Services campaign, Dstillery created custom Location Audiences to geofence 92 locations nationwide.

To reach in-market users, Dstillery utilized Act-Alike and Crafted audiences, targeting segments such as Chain Restaurant Enthusiasts, Order-In Eaters and Foodies.

Dstillery partnered with Cuebiq to measure in-store lift as a result of the campaign goals. Cuebiq’s Visit Lift Attribution Report provided actionable insights such as impression analysis, dwell time break down and brand affinity.

RESULTS
32% 
of converted consumers visited within 0-6 days after the last impression was viewed.

40% of visitors spent 5 to 33 minutes at the restaurant, validating Dstillery’s ability to drive online orders and further engage consumers at physical locations.