ACQUIRED HIGH-VALUE SUBSCRIBERS FOR A STREAMING MEDIA BRAND AT A CPA 30% BELOW OUR COMPETITORS
CLIENT'S GOALS & OBJECTIVES
Shift focus from run-of-the-mill subscribers to high-value subscribers who stay for at least three billing cycles.
DSTILLERY'S STRATEGY AND SOLUTION
For this campaign, Dstillery created Custom AI Audiences modeled off the brand’s most valuable customers. To add additional scale, we also created custom Behavioral Audiences that aligned with the brand’s target: Streaming Device Shoppers, Streaming Video Fans, HDTV Researchers and Digital Antenna Users.
CAMPAIGN RESULTS & BUSINESS IMPACT
Dstillery was 30% more efficient with below target cost-per-subscriber compared to other partners and 20% above goal of incremental high-value subscribers.