In the Spring of 2018, a streaming media brand shifted focus from subscribers to high value subscribers and tapped Dstillery to find those users who will stay for at least three billing cycles.
By observing and analyzing the behaviors of subscribers who signed up for a streaming device bundle package and prepaid for two months, Dstillery created “High Value” subscriber Act-alike Audiences to find users similar to the streaming media brand’s most valuable customers.
- Custom Act-Alikes
- Digital Antenna Users
- Streaming Device Shoppers
- HDTV Researchers
- Moving Services Shoppers
- Daily Fantasy Sports Enthusiasts
- Fantasy Football Enthusiasts
- Live Concert Fans
- Home Networking Researchers
Dstillery optimized towards high value conversions and as a result drove 20% more high value subscribers at a cost per subscriber (CPS) 30% below their goal.