DROVE A $2.44:$1 RoAS FOR A LEADING FOOTWEAR BRAND
CLIENT’S GOALS & OBJECTIVES
Drive Return on Ad Spend (RoAS), find new customers and help the brand show the right ad to the right consumer.
DSTILLERY’S STRATEGY & SOLUTION
Dstillery placed pixels to observe the brand’s web traffic and online purchase behavior. Leveraging a custom pixel integration on its homepage, DMP, and other online observed behaviors, Dstillery created High-Value Customer (HVC) models based on cart size. These Custom AI Models powered high-fidelity Custom AI Audiences to find users similar to the footwear brand’s most valuable customers.
CAMPAIGN RESULTS & BUSINESS IMPACT
Dstillery helped drive $2.44 in revenue for every $1 managed. Dstillery also found incremental Behavioral Audiences which index highly for the brand’s high-value shoppers like Rental Car Users, Frequent Travelers and Budget Hotel Visitors.