Dstillery Helps Leading Footwear Brand Drive Net New Customers

Dstillery Helps Leading Footwear Brand Drive Net New Customers

Driving Net New Customers With $2.44 : $1 RoAS

CHALLENGE
Drive RoAS and find new customers exclusively utilizing Dstillery's Act-Alike & Crafted prospecting tactics.

Help the brand show the right ad to the right consumer.

STRATEGY & SOLUTION
To solve their challenges, a leading footwear brand used Dstillery's Managed Services.

Dstillery placed pixels to observe the brand's web traffic and online purchase behavior.

Leveraging a custom pixel integration on its homepage, DMP, and other online observed behaviors, Dstillery created High- Value Customer (HVC) models based on cart size and built high-fidelity Act-Alike Audiences to find users similar to the footwear brand's most valuable customers.

On a managed service basis, the brand was able to engage these audiences on real-time advertising exchanges through Dstillery's DSP, Bartender.

RESULTS

$2.44 : $1

RoAS
Dstillery helped drive $2.44 in revenue for every $1 invested.

Dstillery also found that these audiences index highly:

- Rental Car Users
- Cruise Intenders
- Kids Clothing Shoppers