Logistics ID-free Custom AI Case Study

Logistics ID-free Custom AI Case Study

CLIENT'S GOALS & OBJECTIVES

A transportation and logistics company challenged Dstillery to help prospect new members of its niche target of freight shippers. In Q4’20, they tested Dstillery’s new ID-free Custom AI to help drive shipment bookings.

ABOUT DSTILLERY'S ID-FREE CUSTOM AI SOLUTION

ID-free Custom AI* is designed using the same machine learning-based predictive modeling as ID-based Custom AI, reaching users without enabling third-party cookies or any identifiers.

Modeled from a brand’s own data, Dstillery’s ID-free Custom AI uses privacy-friendly signals to discover and predict the best audiences across the programmatic web.

*Patent Pending

ID-FREE TESTING STRATEGY

Dstillery split the testing budget between four targeting tactics: ID-free Custom AI, cookie-based Custom AI, Contextual and Run of Network. Each campaign was targeted to a unique portion of the trackable web to ensure no person saw ads from more than one tactic. Additional parameters included:

  • All tactics used the same $2 bid price with all fees baked into the eCPA analysis.
  • No manual or automated performance optimizations were applied to better understand baseline performance for each tactic.
    Campaign Results & Business Impact

CAMPAIGN RESULTS & BUSINESS IMPACT

Within the one week test, all four tactics drove a total of 220 conversions. Dstillery’s cookie-based Custom AI Audiences drove the strongest performance with 132 shipment bookings, and ID-free Custom AI came in second with 69 shipment bookings.

Download the full case study below.