Pet Supply ID-Free Custom AI Case Study

Pet Supply ID-Free Custom AI Case Study

CLIENT'S GOALS & OBJECTIVES

An online pet pharmacy turned to Dstillery to help prepare for the cookie-less future. They tested our new ID-free targeting solution with the goal of driving online sales.

ABOUT DSTILLERY'S ID-FREE CUSTOM AI SOLUTION

ID-free Custom AI is designed using the same machine learning-based predictive modeling as ID-based Custom AI, reaching users without enabling third-party cookies or any identifiers. Modeled from a brand’s own data, Dstillery’s ID-free Custom AI uses privacy-friendly signals to discover and predict the best audiences across the programmatic web.

ID-FREE TESTING STRATEGY

Dtillery split the testing budget between four targeting tactics: ID-free Custom AI, cookie-based Custom AI, Contextual and Run of Network. Each campaign was targeted to a unique portion of the trackable web to ensure no person saw ads from more than one tactic. Additional parameters included:

  • All tactics used the same $2 bid price with all fees baked into the eCPA analysis.
  • No manual or automated performance optimizations were applied to better understand baseline performance for each tactic.
    Campaign Results & Business Impact

CAMPAIGN RESULTS & BUSINESS IMPACT

In just one week, the test drove 378 online orders. Dstillery’s cookie-based Custom AI Audiences drove the strongest performance with 158 orders, and ID-free Custom AI came in second with 121 orders.

Download the full case study below.