Audience creation and management can be challenging—disparate, traditional tools have constrained marketers and agencies from maximizing efficiency. Now with Audience Studio, users have full control and flexibility to create and activate custom audiences seamlessly.
WHAT CAN YOU DO WITH CUSTOM AUDIENCES
BUILD custom audiences specific to any marketing campaign or initiative.
APPLY geographic criteria to any audience.
ACTIVATE any Studio created audience through our industry leading partners’ platforms or in our DSP, Bartender.
- Validate your audience assumptions before spending a dollar
- Reach audiences in the real world using lat/long targeting
- Experiment with different segments to find your perfect audience
- Immediately activate newly created audiences in Dstillery’s DSP Bartender or your platform of choice
Generate pixels to place on brand websites. Data collected from these pixels can then be used to create custom act-alike audiences in Custom Audience Creator.
Custom Audience Creator
Easy drag and drop functionality allows users to creatively explore and combine the various audience inputs:
- First-party audiences
- Dstillery’s pre-built audiences
- Device and geographic criteria
Reach audiences in the real world and not just online. Using lat/long targeting, combine real-world insights with brand specific audiences to reach qualified consumers in geographic regions.
Once an audience is created in Custom Audience Creator, marketers can syndicate and access any of their audiences to industry leading partner platforms such as Adobe, AppNexus, LiveRamp, The Trade Desk and Tremor Video DSP or Dstillery’s DSP, Bartender.
To learn more about Audience Studio, contact us at firstname.lastname@example.org