Dstilled: March Madness Audiences

Dstilled: March Madness Audiences

It’s called March Madness for a reason! With over 97 million US viewers and viewers from 180 countries overall in 2018, we looked to Audience Studio to help us discover just who makes up the magic of the madness. March Madness runs well into April; that leaves plenty of time for marketers to explore all the audiences Dstillery offers to help you get buckets!

THEY LIKE MORE THAN JUST BASKETBALL.
Full-sports press! March Madness Enthusiasts are 68.56x more likely to be Baseball Enthusiasts and 51.84x more likely to be Softball Enthusiasts. They also enjoy Golf, Tennis, and Swimming.

THEY LOVE THE DRAMA.
The unpredictability of these games is enough to make TV Junkies tune in to ESPN every night. They also love to watch popular Drama shows on TV. They supplement their screen time with Mens Fitness Publications and Financial News.

THEY PREFER SOMETHING STRONGER THAN YOUR AVERAGE PALE ALE.
The stadium prices for food and beverage are too high anyway. March Madness Enthusiasts are into Craft Spirits and Craft Beer. Their loyalties towards a small brewer run as deep as their alma mater.

THEY’RE DEADHEADS.
These Live Concert and Country Music Fans will be dancing long after the Big Dance is over. They’ll take their moves over to the next Jam Band Festival where they’ll be blasting the Grateful Dead.

THERE’S NO HOME COURT ADVANTAGE.
...except in their own homes. March Madness Enthusiasts are 1.84x more likely to frequent Home Maintenance Locations, shopping for Hardware and Flooring.

THEY WILL DO YOUR TAXES.
High finance or low finance, these Tax Filers are also Personal Stock Portfolio Managers. When they’re not investing online, they’re researching and comparing credit cards to see which will get them the most bang for their buck.

THEY WILL TRAVEL BUT MAYBE NOT TO MINNEAPOLIS.
With those newly researched credit cards, these Trip Planners are 35.40x more likely to plan a trip to the beaches in Tampa and St Petersburg and 29.72x more likely to head to Boston for a bowl of chowder and a lobster roll.

ACTIVATE THESE AUDIENCES

All of the audiences below are available for activation in Dstillery's DSP or your preferred DSP.