It’s almost time to celebrate the biggest holiday for long distance phone calls, Mother’s Day! There’s no bouquet or greeting card that adequately shows our gratitude towards moms enough. For some of us, it’s taken years to fully appreciate all that moms do. We leveraged Audience Studio to get a tiny glimpse into motherhood over the years. Read on to see what we’ve uncovered, share with your mom and get her thoughts. Afterall, mother knows best.
NINE MONTHS TO GO
The journey to pregnancy is a deeply personal one. Whether it’s searching through Pregnancy Resources or eventually thumbing through a book of Baby Names, new and expecting parents are embarking on a life changing journey.
FEED, BURP, DIAPER, REPEAT
The first few months are a blur. Between endless trips to the Pediatrician and Buy Buy Baby, new parents are just trying to keep it together. Before they know it, they’ll reach the end of parental leave and discuss Daycare or Stay At Home options. When a baby turns one, it feels monumental and is a time to celebrate with Cakes and Sweets.
THE BACKPACK IS BIGGER THAN THEM!
Sending your child off to their first day of school can be an anxious time...until they run into the classroom without turning around and waving goodbye! A bittersweet moment for Hands-On Parents as their child develops independence and starts to make friends. Weekends become filled with Toys shopping, Clipping Coupons for the next week’s groceries, and researching Food Allergies for class birthday parties. Some parents opt to Homeschool their children and bring Child Development into the home.
NOT LIKE A REGULAR MOM
Braces, maybe glasses, puberty, acne...teenage years are a rite of passage we all must go through. Parents of High School Students are in the home stretch but these are arguably some of the hardest years for kids and parents alike. Arguments around curfew, whether or not they can date or sleepover at friends’ houses can be enough for Wine Loving Parents to shop for Alcohol Delivery!
Parents of Teens Going to College focused so hard on raising their child for 18 years that they have to take some time and reconnect with each other. Some parents tap into their love for animals and adopt a dog. Other Mature Parents take up hobbies like Gardening or volunteering for Charities.
ACTIVATE THESE AUDIENCES
All of the audiences below are available for activation in Dstillery's DSP or your preferred DSP.
- Babies R Us
- Baby Names
- Buy Buy Baby
- Cakes and Sweets
- Charitable Donors
- Child Car Seat Researchers
- Coupons & Family
- Cruise Vacationers
- Day Care Users
- Fertility Treatment Researchers
- Food Allergies Researchers
- Hands-On Parents
- Mature Parents
- New and Expecting Parents
- Online Alcohol Shoppers
- Parents of High School Students
- Parents of Teenagers Going to College
- Peloton Cycle
- Pregnancy Resources Researchers
- Stay at Home Moms
- Teen Girl Clothing Shoppers
- Toys Shopping
- Wine Lovers