Dstilled: NBA Audiences

Dstilled: NBA Audiences

Excited for the 2018–2019 season, we built Crafted Audiences for each of the 30 NBA teams. Here is an example of the types of insights you can find for Golden State Warriors Fans.

HOW WE BUILD NBA AUDIENCES 

First, we build a model based on users that visit various team-devoted fan, blog and merchandise sites. We then identify and segment other users that exhibit behaviors similar to NBA team’s site visitors. We rescore audience members on a daily basis, adding and removing fans based on their most recent web activities. This ensures that only the most relevant people are targeted.

 

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