Excited for the 2018–2019 season, we built Crafted Audiences for each of the 32 NFL teams. Here is an example of the types of insights you can find for Philadelphia Eagles, Atlanta Falcons, and Dallas Cowboys fans.
HOW WE BUILD NFL AUDIENCES
First, we build a model based on users that visit various team-devoted fan, blog and merchandise sites. We then identify and segment other users that exhibit behaviors similar to NFL team’s site visitors. We rescore audience members on a daily basis, adding and removing fans based on their most recent web activities. This ensures that only the most relevant people are targeted.