It’s finally time for The Masters Tournament, the first of the four majors, and Golf Enthusiasts around the country are getting excited. They’re trading in the slopes for the driving range, and kicking off summer with a trip to Augusta National Golf Club.
Do you know any Golf Enthusiasts lucky enough to get their hands on a ticket? We used Audience Studio to put together a guide to ensure they don’t miss any of the action.
MAKE SURE TO LEAVE YOUR PHONE AT HOME
The security guards don’t care if you have an iPhone or an Android. If they see you with a phone, you’ll be banned from the course. This old-school rule isn’t going anywhere anytime soon, so be sure to wear a watch so you don’t miss your favorite player.
THE WEEK STARTS OFF WITH THREE DAYS OF PRACTICE ROUNDS
While phones are not allowed, we encourage you to walk the course and snap a quick photo with your camera. Parents will especially appreciate these first few days, because players often practice the course with their children as caddies.
COMPETITION KICKS OFF AT 8:15 THURSDAY MORNING WITH THE CEREMONIAL TEE FIRST SHOT
The first shot is always hit by a legend of the tournament. If you want to see it live, you better be at the course early. A quick cup of coffee will help you find a prime spot near the tee.
THE EARLY SPRINGTIME WEATHER SHOULD BE PERFECT
It won’t be too hot, but you’ll probably be standing in the sun. Come prepared with sunglasses and sunscreen, and grab a cold beer in the afternoon for a quick cool down.
DID YOU KNOW THAT THE MASTERS HAS HAD THE SAME THEME SONG FOR 37 YEARS?
Take a break from streaming your favorite country and jazz artists, and learn the lyrics to “Augusta,” written in 1987 by Dave Loggins as he was spectating on the 14th hole.
SPEAKING OF TRADITION, LET US KNOW WHEN YOU’RE READY FOR LUNCH
We know you love to grill back home, but when you’re at the tournament, leave the cooking to the professionals. For just $1.50, you can try the famous Pimento Cheese or Egg Salad sandwiches. If you’re willing to splurge, $3 will get you a BBQ sandwich.
BE SURE TO PLACE YOUR BETS BEFORE THE FINALS ON SUNDAY
Since the U.S. Supreme Court reversed a federal law prohibiting sports gambling, we expect the betting scene to change dramatically. It’s not just about who will win a single hole or the tournament overall. You can also bet on whether or not the winner will cry, who they’ll hug first, or even if they’re wearing a hat versus a visor.
ON THE FINAL DAY, WATCH THE WINNER HOIST THEIR TROPHY AND TRY ON THE ICONIC GREEN JACKET
Some patrons will keep it casual and wear khakis and a t-shirt, and others may dress more conservatively in trendy golf attire. None of these outfits will compare to the winner’s, though, as he dons one of the most recognizable trophies in all of sports - the green jacket.
ACTIVATE THESE AUDIENCES
All of the audiences below are available for activation on your preferred DSP.
- Android Fans
- BBQ Enthusiasts
- Coffee Lovers
- Country Music Fans
- Craft Beer Enthusiasts
- Golf Courses
- Golf Enthusiasts
- Golf Travel and Gear
- Grill Masters
- iPhone Users
- Jazz Music Fans
- Jewelry and Watch Shoppers
- Lyrics Researchers
- Mens Clothing Shoppers
- Parents with Kids
- Photography Enthusiasts
- Ski and Snowboard Enthusiasts
- Sports Gamblers
- Sports Memorabilia Shoppers
- Streaming Radio Listeners
- Sun Protection Shoppers
- Sunglasses Shoppers