Custom Patient Targeting

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A new cookieless way to reach your patients – Powered by

RWD (real-world data) & Dstillery’s patented ID-free® technology.

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Custom Patient Targeting is a privacy-safe patient targeting solution designed for healthcare brands. Our product offers the precision and customization you need to drive optimal patient outcomes. 

It doesn’t rely on any form of user-based targeting, ensuring 100% compliance with all laws, policies, and guidelines.

Using AI-powered predictive modeling, ICD-10 codes, and search terms, we build a just-for-your-condition model that targets individual impressions based on aggregated patient behavior. 

Minimize waste and maximize privacy while achieving better DTC precision. Get started today.

What is Custom Patient Targeting?

Minimize waste. Maximize privacy.




Drives optimal patient outcomes by minimizing waste

Custom model built


100% compliant with HIPAA,

NAI, and DSP rules

How it Works

Just-for-your-condition predictive modeling.

Choose input(s) indicative of 

your condition & goals.

- ICD-10 codes

- Search terms

- First-party data

Match behaviors from your seed with browsing patterns extracted from anonymous opt-in devices

Extend the patterns to all websites using our Map of the Internet (MOTI) AI tech.

Predicts when and where impression opportunities are found that target your patients - without IDs

- Bidding APIs

- Deal IDs

Custom Patient Targeting lowers CPA by 84% compared to a leading contextual solution, while also delivering 3x more impressions.


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