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We Take Privacy Very Seriously

At Dstillery we take consumer privacy very seriously.  As a data science company, we are interested in patterns of web browser IDs and mobile application IDs in order to understand consumer behaviors.  The data we collect via our technology is generally considered pseudonymous in most places we operate.

How Advertising Keeps What’s on the Internet Free

Think about TV.  These days, if you want to see the really great series and movies uninterrupted, you have to pay for them.  What if you had to pay for all the great websites and apps?

Dstillery is helping keep the Internet free by enabling marketers to target their ads to the right audience in a way that protects the identity and privacy of users.  We’ve created technology that drives the performance of online ads while knowing as little about the user as possible.  It’s privacy by design.

We don’t capture personally identifiable information like name, address or username. We don’t build personally descriptive profiles.

We don’t know who you are.  And, to be honest, we don’t care.  We analyze patterns of behavior, not people.

We assign a unique ID to each web browser.  This number represents you, but it isn’t you.  We don’t know who you are or anything about you.  Based on where you go online, we try to predict what brands you’d be most interested in.

The result for any given user is more relevant advertising.  And for all users a robust, free Internet!

Global Opt-Out

If you would like to remove and/or opt out of Dstillery’s cookies, you can do so by clicking on the opt-out button below.

By clicking opt-out you will no longer receive targeted advertisements from Dstillery on this browser.

Global Opt-Out

Consumer Assistance

Dstillery uses proprietary social targeting technology to deliver relevant ads to consumers. To accomplish this, Dstillery, like many other Internet advertising technologies, uses “cookies.” Cookies are small text files that contain a string of alphanumeric characters. Dstillery’s cookies are generated and stored on a user’s computer when an Internet browser (e.g., Internet Explorer or Firefox) views one of Dstillery’s online ads. The Dstillery cookie does not include your name, address, phone number, email address, or any other personally identifiable information. The company uses cookies to help track the effectiveness of online ads and to serve the more relevant ads to consumers. If you would like to remove and/or opt out of Dstillery’s cookies, you can do so in one of three ways:

  • Clear them manually from your browser using the method specified by that browser (Internet Explorer, Firefox, etc.)
  • Use the automated Dstillery process listed on this site as Opt-out of Dstillery ad targeting on websites.
  • Visit Digital Advertising Alliance’s (DAA) website and use the opt-out procedure, which can be used to opt-out from the use of data for interest based advertising purposes from digital advertising companies, including Dstillery. To access this service, please visit the DAA at:

For more information about our opt-out mechanisms, including information about our mobile application choice mechanisms, please scroll down to the section of this Privacy Policy entitled: “Controlling The Use of Your Information”.

If you have additional concerns, questions, or wish to communicate with Dstillery for any reason, please feel free to call us or use our contact form.

Complete Privacy Policy

UPDATED June 3, 2017

Dstillery, Inc. (“Dstillery”) is an online advertising technology company. Dstillery provides this privacy policy to inform you how its proprietary technology processes information on behalf of the digital advertisers, website owners, and other businesses that use its services. This policy also outlines Dstillery’s privacy practices on its corporate website, as well as the types of information we collect from our clients. If you have any questions about this privacy policy, please feel free to email the company at

Dstillery complies with the EU-US Privacy Shield Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries.  Dstillery has certified that it adheres to the Privacy Shield Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement and Liability.  If there is any conflict between the policies in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification page once it is available, please visit Dstillery is subject to the investigatory and enforcement powers of the FTC with respect to our adherence to the Privacy Shield program rules.


Personally Identifiable Information (PII)

Dstillery collects Personally Identifiable Information (“PII”) from its website,, when you choose to provide it to us. PII is any information that can be used to identify or locate a particular person or entity. This includes, but is not limited to: name, address, telephone number, or email address. For example, you may choose to send PII about yourself in an email, or by completing a form on this website. Dstillery uses this information only to contact you to respond to your inquiry. Once collected, Dstillery will store your PII for a reasonable time for record keeping purposes.

Non-Personally Identifiable Information

Dstillery also collects Non-Personally Identifiable Information (“Non-PII”) from visitors to this website. Non-PII is information that cannot by itself be used to identify a particular person or entity, and may include your IP host address, pages viewed, browser type, Internet browsing and usage habits, Internet Service Provider, domain name, the time/date of your visit to this Website, the referring URL and your computer’s operating system.

Cookies and other Tracking Technologies

Dstillery and our partners use cookies or similar technologies to analyze trends, administer the website, and track users’ movements around the website. Users can control the use of cookies at the individual browser level. For more information about cookies, please visit

We partner with a third party to either display advertising on our website or to manage our advertising on other sites. Our third party partner may use cookies or similar technologies in order to provide you advertising based upon your browsing activities and interests. If you wish to opt out of interest-based advertising from those partners, click here. Please note you will continue to receive generic ads.

Third Party Websites

The Dstillery website may contain links to and advertisements for websites operated by third parties whose privacy practices may differ from Dstillery’s policies. While the company endeavors to associate only with reputable entities, Dstillery cannot guarantee the privacy practices of other websites will reflect ours; we encourage you to check the privacy policies of all websites that you visit.

Updating / Deleting your PII

Upon request Dstillery will provide you with information about whether we hold any of your PII. If you’d like to update, correct, delete, or deactivate any PII that you have provided to the company on this website, please send your request to, and Dstillery will process your request. We will respond to your request to access within a reasonable timeframe.


Dstillery is in compliance with the Digital Advertising Alliance Self-regulatory Code. Our technology collects non-PII (defined above) from mobile apps and websites, including this Website and utilizes that information to deliver interest based advertising. We also may allow other third-party advertisers to collect Non-PII from this Website and utilize it to deliver relevant ads and for other purposes in accordance with industry standards. You may opt-out from interest-based advertising by clicking onto the DAA and NAI opt-out mechanisms.

Technology Overview

Dstillery’s technology uses “network neighbor” data to help our clients deliver relevant digital advertisements on websites and mobile apps. “network neighbors” are generally two or more people that visit the same website pages, utilize the same wifi network or use the same mobile apps. For example, a network neighbor might be someone whose social networking profile page you’ve visited, used the same mobile application you’ve used or someone that visits the same website that you visit. Network neighbors are likely to share many similar interests, hobbies, and other key demographic characteristics with you, although we don’t typically know what (if any) interests or hobbies are shared by any group of network neighbors. Rather, Dstillery believes that if you’re interested in a particular product or service, your network neighbors are likely to also be interested in that product or service. Therefore, by understanding whom your network neighbors are and what they like, the company’s proprietary technology will do a better job determining the digital ads that are likely to be of interest to you.

Dstillery’s technology collects information about the website(s) that you visit (including this Website), the mobile apps that you use and the ads that you see. And where we can reasonably infer that a particularly computer or device belong to the same household, we may extend our advertising and targeting capabilities across multiple devices. You may encounter our technology when: Dstillery or one of our clients purchases digital ads on a website that you visit or a mobile app that you use or when one of our clients places a web beacon on a website that you visit.

The company uses the information collected in order to help make the digital ads you see more relevant to you, and for ad delivery and reporting purposes. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by clicking here. Please note our opt-out only applies to the browser on a particular device that has opted out and does not opt you out of being served advertising. You will continue to receive ads, but those ads will not be targeted via our technology. For more information about our opt-out mechanisms, including our mobile application choice mechanisms, please scroll down to the section of this Privacy Policy entitled: “Controlling The Use of Your Information”.

Types of Information We Collect via Our Technology

Personally Identifiable Information (PII)

The company’s technology doesn’t collect Personally Identifiable Information (“PII”).

Non-Personally Identifiable Information

We collect Non-Personally Identifiable Information (“Non-PII”) via our technology, including but not limited to browser type, operating system, Internet Service Provider, IP address, and basic ad serving information such as the time and date an ad is served, the name of the mobile app or URLs from the web page visited. We also work with partners to enable our clients to bring their offline data into our systems for use by our technology. The data collected by our technology is de-identified prior to being used for ad targeting.

Public Forums
Our Web site offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, contact us at In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

Retention of Data Collected
We store PII such as email address or billing details so long as you continue to have a business relationship with dstillery for record keeping purposes. You may ask us to delete that information by following the instructions below. Dstillery retains some data collected via its technology in its original form for up to 30 days in order to ensure that our technology is functioning properly. After 30 days, all original raw data is deleted; de-identified data may be stored for up to 3 years for research purposes. We also store Non-PII in cookies, which generally expire 9 months from the last time our systems have encountered a particular computer or device.

Controlling The Use Of Your Information

Opting Out from Interest Based Advertising (our “Choice Mechanism”)
Websites. If you’d like to opt out from having Dstillery use your information to target advertising, please click here. When you opt out, Dstillery will attempt to place an opt-out cookie on your computer or device. The opt-out cookie tells our technology not to use your data to target ads on websites from that computer or device. Please note that if you delete, block, or otherwise restrict cookies, or if you use a different computer or Internet browser, you will need to renew your opt-out choice.

Mobile Apps. Mobile operating systems (e.g., iOS and Android) offer opt-out choice mechanisms applicable to mobile applications and these choice mechanisms may be found via your mobile device settings. And Dstillery participates in the DAA AppChoices mobile opt-out application as part of honoring the DAA Code for the Mobile Environment. Where our systems detect that a user of a device has opted out via their mobile operating system, our technology won’t use your data to target ads on mobile applications for that device. Similarly, when our systems indicate that a user of a device has opted-out out from Dstillery via AppChoices, our technology won’t use your data to target ads on mobile applications for that device.

Please note that these opt-out choice mechanisms only apply to the particular device that has opted out and does not opt you out of being served advertising. You will continue to receive ads, but those ads will not be targeted via our technology.

Precise Location. If you’d like to adjust your choices regarding the use of precise location data by third parties such as Dstillery, you may do so via your device settings. Also, most mobile applications that collect precise location information offer choice mechanisms.

Data Integrity, Purpose Limitation

We process information in a way that is compatible with and relevant for the purpose for which it was collected. To the extent necessary for those purposes, we take reasonable steps to ensure that any information in our care is accurate, complete, current and reliable for its intended use as described above.

Deleting your PII
Although Dstillery doesn’t collect PII via our technology, if you’d like the company to update, correct, delete, or deactivate any PII that you have provided on the website, please send your request to, and the company will process your request within a reasonable period of time after receipt.

Information Security
The security of your information is important to us, including but not limited to the PII collected via the website. Dstillery has implemented reasonable security measures to protect the information, both during transmission and once it is received. This includes but is not limited to the use of firewalls and encryption. No method of transmission over the Internet or method of electronic storage is 100% secure; therefore, while the company strives to use commercially acceptable means to protect your information, it cannot guarantee absolute security. If you have any questions about these security practices, please email

Information Relating to Children
Dstillery’s products and services are designed for those 13 years of age and older. Dstillery does not knowingly collect PII from anyone under the age of 13. If the company is made aware that it has received PII from someone under 13, it will use reasonable efforts to remove that information from its records.

Disclosure of Information to Third Parties, Onward Transfer
Dstillery does not rent, sell or share your PII with non-affiliated third parties without your consent. The company may, however, share PII with trusted third-party partners who may help us to manage the Website. These third party contractors are prohibited from using the information for purposes other than performing services for Dstillery. Dstillery may also transfer Non-PII to our advertising clients and their agents. In certain jurisdictions such as the EU, some of this information may be considered personal information. In cases of onward transfer to third parties of personal data of EU individuals received pursuant to the EU-US Privacy Shield, Dstillery is potentially liable.

The company may also share aggregate data collected on the website or via its technology with unaffiliated third parties. For example, Dstillery may disclose that digital ads offering ‘country music’ ring tones receive more clicks than those offering ‘classic rock music’ ring tones. This information cannot be used to contact or identify any person individually.

Dstillery may be required to disclose your information to third parties when obligated to do so by law and in order to investigate, prevent, or take action regarding suspected, or actual prohibited activities, including transfer reasonably intended to meet national security or law enforcement requirements, or when we believe in good faith that disclosure is necessary to protect our rights, including but not limited to fraud and situations involving potential threats to the physical safety of any person.

Finally, Dstillery may transfer information, including any PII, to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change. If Dstillery is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

This privacy policy is subject to change. If the company plans to make any material or substantive changes in the way it uses the PII collected through this website, it will post a clear and conspicuous notice on the website and in this privacy policy prior to the changes being made.

For questions or concerns relating to privacy, please email Alternatively, you may contact us at the address below:

Dstillery, Inc.
Attn: Privacy Officer
470 Park Ave S., 6th Floor, New York, NY 10016

If you are not located in the EU and have an unresolved privacy or data use concern regarding the Website that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at Individuals located in the EU have additional rights under Privacy Shield listed below.

Privacy Complaints by individuals located in the EU.

In compliance with the Privacy Shield, Dstillery commits to resolve complaints about your privacy and our collection or use of your personal information. Persons located in the EU with inquiries or complaints regarding this privacy policy should first contact Dstillery at

Dstillery has further committed to refer unresolved privacy complaints under the EU-US Privacy Shield Principles to the BBB EU PRIVACY SHIELD, a non-profit alternative dispute resolution provider located in the United States and operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit for more information and to file a complaint.

Please note that if your complaint is not resolved through these channels, under limited circumstances, a binding arbitration option may be available before a Privacy Shield Panel.