As of January 4, 2024, Google activated a new browser feature, cutting off a site's access to third-party cookies for 1% of Chrome users.

That's why we created ID-free®.

ID-free is the ONLY ID-less behavioral targeting solution available today. It's neither contextual, which tries to infer behavior from content, nor conventional behavioral, which tracks browsing history. It's a new category of privacy-safe behavioral targeting that reaches 100% of ad impressions.

Time's up for cookies. Start using ID-free targeting for your programmatic campaigns today.

DEFINE YOUR 

SEED DATA

LEARN THE 

PATTERNS

BUILD YOUR 

CUSTOM MODEL

REACH YOUR 

CUSTOMERS 

You choose behavioral, search, or first-party data.

We match behaviors from your data with browsing patterns from our panel. 

We extend the patterns to all websites using our AI tech.

We scale your model to predict the website visits most likely to reach your customers.

Success Story: ID-free drove sales for a financial services company, delivering a 244% more efficient CPA than contextual & generating 4x more conversions.

EVENT RECORDING

SUCCESS STORY

SUCCESS STORY

Watch Dstillery's Chief Data Scientist explain how privacy changes & AI innovation presents a unique opportunity to rethink ad targeting.

Ad agency, Tombras, spearheads a cookie-free future with ID-free, generating over 2.5X conversions per dollar in latest campaign.

KORTX generates campaign success for Tropical Smoothie Cafe by combining ID-free targeting with first-party data.

Find Dstillery audiences wherever you already activate media.

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