Prepare for the cookieless future today with our patented behavioral targeting solution that performs on par with cookies - without user tracking.
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Designed for advertisers looking to get ahead of user privacy concerns, ID-free Custom AI, is a new privacy-by-design behavioral targeting solution that evaluates individual impression opportunities to provide performance without compromising anonymity.
It's not contextual, which tries to infer behavior from content, nor is it conventional behavioral, which tracks browsing history. It's a new, future-proof category of behavioral targeting... and it's available today.
Let's go cookieless. Fill out the form to get started.
WHY TEST NOW?
Future-proof your strategy and reach high-propensity customers without IDs today
Refresh your strategy by adding ID-free Custom AI while continuing to harness the power of our ID-based tech
ID-free reaches users without any ID, meaning it works on any site, browser, or device while performing on par with cookies
HOW DOES COOKIELESS WORK?
When layered with your brand’s first-party data, the model makes just-for-your-brand predictions to select the best impression opportunities that drive performance without IDs.
Results show that ID-free performs on par with cookies - empowering your brand to get ahead of privacy concerns without compromise.
Powered by neural network tech, ID-free constantly analyzes hundreds of millions of anonymous digital journey patterns to learn how, when, and from where people browse the web.