Dstillery, a trailblazer in big data intelligence, today announced the launch of Optimus, a new campaign optimization tool that helps media buyers more effectively spend against the best performing digital audiences. Optimus uses Dstillery’s proprietary data science to find incremental audiences that consistently demonstrate interest in brands from hundreds of audience segments. Dstillery’s audience segments are dynamic and constantly growing using the billions of data points collected each day. The tool is now available for both managed service and the recently launched self-service platform.
Optimus delivers audiences more efficiently by removing human biases from media planning and taking a broader approach to audience development. The new tool allows planners and traders to move beyond buying ‘Soccer Moms’ because they think they will successfully perform. Optimus analyzes more than 500 segments in one holistic view using a combination of Dstillery-crafted audiences as well as audiences from 3rd party, 1st party and retargeting data. This allows the system to optimize campaigns at the most granular level, finding the best possible customers instead of the broad static segments that traditional marketing has relied on.
“Most DSPs take a wide to narrow approach, delivering a scattershot of impressions, and then narrowing their focus on a few static segments,” said Kevin Reilly, SVP of Platform for Dstillery. “Dstillery’s Optimus analyzes brand data and audience behavior to pre-score segments and rank users, finding the best ones before any impressions are purchased. This leads to better performance and ROI as well as the discovery of entirely new customer prospects.”
Dstillery’s intelligence technology uses data science to help brands reach audiences across mobile, desktop, video and addressable TV at the moments that matter with unprecedented accuracy. The company’s platform captures tens of billions of daily data points on consumer behavior, and uses the patterns it discovers to help brands execute data-driven marketing in both the online and offline worlds.