Watch the clip from Adweek Outlook 2024 to learn about the successful results Tombras saw from activating Dstillery’s ID-free® targeting.
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At Adweek Outlook 2024, our Chief Data Scientist, Melinda Han Williams, and Tombras’ SVP of Programmatic, Alexander Potts, discussed how shifting the focus from impression value to driving value to the overall brand is a key to success.
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Watch our Chief Data Scientist explain how Dstillery takes a different approach to ad targeting with the understanding that you don’t need user data to do effective targeting.
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