Technology

The technology that powers Dstillery, the leading AI ad targeting company.


Dstillery’s Data Science team is a force of brilliant minds working at the cutting edge of technology and analytics. Comprised of seasoned data scientists, machine learning experts, and engineers, our dynamic team is driven by a relentless pursuit of innovation and insight. Led by Chief Data Scientist Melinda Han Williams, they continue to push the boundaries of data science, propelling Dstillery forward in an increasingly data-centric world.


ID-free® Technology

Patented AI-powered targeting for scale and privacy.

ID-free® is a first-of-its-kind targeting technology that delivers scale and privacy for advertisers’ programmatic ad campaigns by predicting the value of an impression to a brand without knowing anything about the user. The technology uses AI to learn from browsing patterns detected in de-identified opt-in panel data.

Neural network technology called the Map of the Internet (MOTI) powers ID-free. Using MOTI, we create a model that identifies the best impression opportunities. The model answers the question: when someone visits this site, how likely will they be interested in your brand’s message? 

Reaches 100% of ad impressions across the internet

Scales your model as much or as little as needed to achieve your campaign goals

Available to activate as a PMP, user segment, or ID-free® integration with The Trade Desk

The future of ad targeting

Just like how AI language models such as ChatGPT learn by predicting the next word in a sentence, ID-free learns by predicting the next website visit in an anonymous user’s online journey. The result is privacy-safe behavioral targeting that reaches 100% of ad impressions and can be used to power a range of Dstillery targeting products.

We can use ID-free to build a just-for-your-brand Custom AI model with first-party data or a Custom Search Lookalikes model with search terms. Or, with our data, we can create a Custom Built or Pre-built model that leverages thousands of behavioral segments.

ID-free is essential to the future of ad targeting, so much so that The Trade Desk decided to feature it directly into its platform. It also gives you the most options for customization and optimization, including scale and pricing threshold.

Or, as an easy-to-use PMP available on all DSPs, ID-free combines custom-curated inventory, our patented AI, and data to drive your KPIs.


24-Hour Scoring

The power behind our user segments.

Our patented audience modeling technology identifies, refreshes, and scales your audience every 24 hours, powering our audience products. It uses 10 million diverse behavioral attributes to build a model that optimizes against your campaign goals.

For brands with first-party data, we process 160 billion events daily, projected against your data to learn your customers’ nuanced behaviors. Instead of simply grouping like users together, we score and rank over 300 million users individually to identify the best prospects.

For brands without first-party data, we process billions of digital and physical signals from our data, partners, and the bidstream, finding the right signals to seed your model.

Uses 10 million diverse behavioral attributes

Processes billions of events every day

Rescores and refreshes every user in your audience every 24 hours


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