Forget Intuition, Let Machines Do the Work in Programmatic
by Michael Beebe
Programmatic ad buying has become a critical part of the ad industry, accounting for more than $4 out of every $5 spent on digital display ads.
Dstillery and COVID-19 Update
by Dstillery
To all of our partners, As we all struggle with the growing personal and business disruptions associated with the COVID-19 pandemic, our focus at Dstillery is on our team and our clients. For our own team members, our focus has been on their health and well-being. We are also conscious of our responsibilities as global citizens.
How Digital Behaviors Can Measure Sports Sponsorship Spend
by Dstillery
Advertisers eager to capture consumers’ attention in 2020 are investing heavily in sports sponsorships.
Webinar Recording: New Horizons: Machine Learning and AI in #MRX
by Dstillery
Watch this webinar recording for an in-depth discussion on one of the most controversial and innovative technologies shaping Market Research today: AI.
Predictive Social Audiences
by Dstillery
Dstillery's New Predictive Social Audiences that are built by AI technology based on topics predicted to trend 72-hours before their peak.
I Know What You Did Last Summer: Getting Smarter About Reaching Back to School Shoppers
by Michael Lee
We set out on a quest for smarter back to school marketing by analyzing how school supply shopper behaviors evolve throughout the summer.
Beyond the Rainbow - A Personal Story of Equality & Inclusion in the Workplace
by Gilad Barash
In celebrating equality and inclusion for the LGBTQ community and committing to ensuring that our LGBTQ colleagues, clients and partners feel supported as members of the Dstillery family, Director of Analytics Gilad Barash shares his perspective on what inclusion in the workplace means to him.
Dstillery's Views on Google Chrome's Announcement on Cookies
by Michael Beebe
On May 7th, Google announced that it would take steps over the coming months to improve consumers' control of cookies in its Chrome browser, and to block fingerprinting technologies.
Artificial intelligence on human behavior: New insights into customer segmentation
by Melinda Han Williams
Watch the recording of Chief Data Scientist Melinda Han William’s presentation from the 2019 Strata Data Conference
DS Without The BS: The Future of Sports is Digital
by Dstillery
Back from the MIT Sloan Sports Analytics Conference, Caroline Allen, Peter Lenz, Peter Ibarra and Matt Sabban discuss how advertisers can use audience insights to convert a new generation of season ticket holders
Redefining “Women in Tech:” Lessons from the Women of Dstillery
by Caroline Allen
In celebration of Women’s History Month, DstillHers share their points of view as women in a technology company.
What Computers Can Teach Us About Humans
by Dstillery
Watch Melinda Han William’s presentation from the UX + Data Meetup.
Quiz: Let Data Science Help You Find Your Perfect Match
by Michael Lee
Can we use digital and physical signals to understand your date night preferences and help you find your perfect match? Take the quiz to find out.
Audience Spotlight: Moviegoers
by Emily Eidelman
As we head into award season, we looked to Audience Studio to uncover what makes Moviegoers unique.
The Data Science Playbook for Super Bowl Marketing
by Alyssa Bianco
NFL fans may spend 3 hours a week watching a live game, but how they engage with NFL content digitally shares deeper insights into their fan loyalties and how to market to them.
Closing the Gap
by Michael Lee
What We Learned About One Brand’s Experience with the Retail Apocalypse Using Web and Geo-Location Signals
More Features
Audience Spotlight Halloween Enthusiasts
by Emily Eidelman
Trending consumer insights just in time for the spookiest season of the year
Audience Spotlight: Holiday Shoppers
by Dstillery
Learn how marketers can tap into insights on holiday shopper audiences to drive consumer purchases for their brands this season
Audience Spotlight: NFL Fans
by Dstillery
The 2018-2019 NFL season is here and we used our machine learning engine to build Crafted Audiences for NFL fans.