Audience Spotlight: NFL Fans
by Dstillery
The 2018-2019 NFL season is here and we used our machine learning engine to build Crafted Audiences for NFL fans.
eMarketer Report - Maps and Navigation Apps
by eMarketer
eMarketer’s Yory Wurmser reports on the marketing and advertising opportunities in the major map and navigation apps, featuring geospatial insights from Peter Lenz.
The Role of Maps in an Era of Sophisticated Location Targeting
by eMarketer
Peter Lenz, senior geospatial analyst, spoke with eMarketer’s Yory Wurmser about how advertisers are using data from maps to reveal trends and improve ad targeting, and what they need to watch out for while doing so.
GREENBOOK WEBINAR: The Next Generation of Market Research
by Dstillery
Join our Data Scientists on Thursday, 7/26 to explore how supplementing traditional market research with AI turns observed consumer behavior into meaningful, actionable intelligence.
Top 10 Frequently Asked Questions About GDPR and Dstillery
by Dstillery
GDPR took effect on May 25, 2018. We're answering 10 FAQs about the new EU law and Dstillery.
Dstillery Heads to London for KDD 2018
by Data Science Team
The latest paper from Dstillery's award winning Data Science team has been accepted at the 2018 KDD Conference, the largest and most prestigious data mining conference.
Dstillery Predicts Summer Travel Trends… Behind the Scenes
by Alyssa Bianco, Dr. Reka Daniel-Weiner and Dr. Amelia White
A deep dive into the methodology behind the Dstillery Predicts Summer Travel Trends podcast.
Dstillery Predicts Summer Travel Trends
by Caroline Allen, Alyssa Bianco and Peter Lenz
We're talking summer vacation predictions, audience segmentation and consumer insights with Alyssa Bianco and Peter Lenz from our Data Science and Analytics team.
DS Without The BS Episode 2: Sports Sponsorships
by Caroline Allen, Peter Ibarra and Peter Lenz
Pete and Pete discuss how brands can use insights to measure sports sponsorships' effectiveness and ensure that their advertising is hitting a home run.
DS Without The BS Episode 1: Data Quality
by Caroline Allen and Gilad Barash
Fraud in ad tech is an arms race. Dstillery's Director of Analytics, Gilad Barash, joins to podcast and shares how you can protect your marketing dollars.
Dstillery Predicts Episode 2: How We Predicted PA-18
by Caroline Allen, Peter Ibarra and John Pham
Can the same data used by brands to discover new customers and drive growth also help political candidates discover new supporters and drive voter turnout?
Dstillery Predicts: The Voter Journey
by Peter Ibarra and Peter Lenz
Can the same data used by brands to discover new customers and drive growth also help political candidates discover new supporters and drive voter turnout?
Dstillery Predicts Episode 1: The 2018 Election
by Caroline Allen, Peter Ibarra and Peter Lenz
Can the same data used by brands to discover new customers and drive growth also help political candidates discover new supporters and drive voter turnout? In our series Dstillery Predicts, we intend to find out.
Why the Perfect Valentine’s Gift for Your Partner Might Depend on the Stage of Your Relationship
by Alyssa Bianco and Gilad Barash
Alyssa Bianco and Gilad Barash share a few unique stories about consumers’ gift-giving behavior
Zip Codes and Other Lies Your Map Told You
by Peter Lenz
Your spatial data might be lying to you.
What Gym Rats Can Tell Us About The Future Of Mobile Marketing
by Dstillery
Not long ago, the digital marketing industry quietly crossed a significant milestone in mobile marketing.
More Features
"New Year, New Me” Day
by Dstillery
Every New Year, everyone seems to be talking about resolutions.
March Madness and The Final Four Fan Interests
by Dstillery
It's not madness, it's data science. Check out our March Madness Fan Analysis and see where you fit!
The Super Bowl Ads and Moments That Best Caught - and Kept - Viewers' Attention
by Dstillery
We’ve seen reams of critical analysis of the Super Bowl ads, creative reviews, rankings based on consumer preferences, even an evaluation of spots with the potential to drive business.