The smartest, data-driven brands and their agencies know they can no longer rely on generic audience solutions. That’s why we build just-for-your-brand Custom AI models to hand-pick audience members to create your best audiences.
Did you know there are 2 approaches to machine learning - supervised and unsupervised? In AdExchanger's Data-Driven column, our VP of Product Management Taejin In shares how employing the right machine learning solutions can break potential inherent biases with audience targeting.
Last year, we distilled audiences insights for various NFL team's fans. Based on your incredible feedback, we brought them back for the 2019-2020 season! Check out these fun audience insights across various teams to help you learn more about NFL's diverse fan base.