AP Exclusive: Google and Location Data
from Associated Press
Dstillery senior geospatial analyst, Peter Lenz, weighs in on location data and advertising in a story by the Associated Press.
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Highlights from the Blog
eMarketer Report - Maps and Navigation Apps
by eMarketer
eMarketer’s Yory Wurmser reports on the marketing and advertising opportunities in the major map and navigation apps, featuring geospatial insights from Peter Lenz.
The Role of Maps in an Era of Sophisticated Location Targeting
by eMarketer
Peter Lenz, senior geospatial analyst, spoke with eMarketer’s Yory Wurmser about how advertisers are using data from maps to reveal trends and improve ad targeting, and what they need to watch out for while doing so.
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