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Highlights from the Blog

Why Post-Cookie Targeting Solutions Can Not Retread Old Ideas

Why Post-Cookie Targeting Solutions Can Not Retread Old Ideas

from Advertising Week 360

The AdTech industry has spent most of the past 18 months developing plans and products to fill the white space in targeting that will be exposed when Google finally stops supporting third-party cookies in its Chrome browser. Dstillery CEO, Michael Beebe explains why post-cookie targeting solutions cannot retread old ideas, featured in AW360.

Screen Engine/ASI and Dstillery Join Forces To Launch AUDIENCE ENGINE™

Screen Engine/ASI and Dstillery Join Forces To Launch AUDIENCE ENGINE™

from Screen Engine/ASI

We recently joined forces with Screen Engine/ASI to launch Audience Engine™, a groundbreaking new research-based audience targeting solution for Media, Entertainment and AdTech clients. Unlike other products, Audience Engine has the ability to develop ad target audience segments, based on empirical survey research data at scale.

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