How data regulation can make ads less annoying
from Digiday
If advertisers and providers want consumers to opt-in to data sharing in this new regulation-driven era, they need to make sure that value-exchange is a reality, not just a promise.
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Highlights from the Blog
DS Without The BS: The Future of Sports is Digital
by Dstillery
Back from the MIT Sloan Sports Analytics Conference, Caroline Allen, Peter Lenz, Peter Ibarra and Matt Sabban discuss how advertisers can use audience insights to convert a new generation of season ticket holders
Tremor Video DSP Expands CTV Business Ahead Of RhythmOne Acquisition
from MediaPost
Tremor Video DSP is adding new capabilities to its CTV offerings that incorporate exclusive data partnerships with companies such as Dstillery.
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