Gas Station TV Saw You Coming, Can Guess Where You're Going
from MediaPost
GSTV has upped its analytics in ways it says give advertisers a carload of data about who is pumping that gas and what they’re up to.
Captivate Launches Captivate Places
from destinationCRM
By leveraging insights from key partners, like Dstillery, this new offering can identify consumer segments, behaviors and more.
Introducing Audience Studio
Dstillery's new tool helps brand marketers create and activate granular custom audiences
US Programmatic Ad Spending Forecast Update 2018
from eMarketer
Dstillery President Jay Wardle lends his expertise in eMarketer's programmatic forecast report
The Future of Market Research and Insights is Passive Data Collection
from GreenBook
Researchers often feel threatened by non-primary data sources. However, it's important to recognize observed behavior is designed to complement, not compete with reported data.
Dstillery Partners with Commerce Signals to Give Marketers Near Real-time Sales Measurement by Audience
Dstillery and Commerce Signals form partnership and Clients see nearly $6 Million in incremental sales through combination of accurate insights and quickly accessible sales data.
CultureWaves and Dstillery Launch VOICE—A Need-based Behavior Segmentation Tool
VOICE answers the “why” behind observed consumer behavior to better identify, understand and engage with target audiences
Dstillery and CultureWaves Partner on Observed Behavior-Based Marketing
from Street Fight
The new tool will allow marketers to overlay behavioral analysis on mobile device data in order to dig into the reasons for customer behavior.
The third wave of data management platforms is upon us
from Digiday
Riding the third wave of data management platforms will give brands an industry advantage.
#PlaceConf: Location and Privacy — The Way Forward
from LSA Insider
Panelists discussed the future of consumer privacy at the LSA’s Place Conference in New York CityEVENTS.
GSTV Launches Breakthrough New Analytics Offering Called OCTANE
from PR Newswire
New Offering Codifies Partnerships with Leading Analytics Providers including Dstillery
Dstillery’s High Performance Audiences Now Available in Adobe Audience Manager
Now, advertisers can easily access and use Dstillery’s audiences in Adobe Audience Manager for targeting, analytics and personalization.
Enabling Brands and Agencies with Insights, Powered by AI
from AiThority
While it is true that more data translates to better information, it does not automatically result in better insights.
Disruption is Coming to Marketing Research
from MarTech Advisor
The traditional marketing research is firmly entrenched, but the explosion of digital and mobile will soon disrupt the status quo.
TechBytes with Peter Lenz, Senior Geospatial Analyst, Dstillery
from MarTech Series
Peter Lenz joined MarTech Series for a conversation on Geospatial Marketing Technology and the impact it has on ROI.
Dstillery’s new Dscover Maps Bring Data Visualization and Location Insights to Brands
from MarTech Today
Not the first such product to market, Dstillery argues it has more and cleaner data than rivals.
Openings and New Hires at Cheetah Digital, Dstillery, Infogroup
from Street Fight
Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries.
Dstillery Board of Directors Names Michael Beebe as CEO
The board of directors of Dstillery today announced that it has appointed Michael Beebe as Chief Executive Officer.
Dstillery Launches Dscover Maps
from MarTech Series
Peter Lenz, senior geospatial analyst, shares how DMaps can benefit behavioral marketing campaigns.
Dstillery Launches Data Visualization Tool Dscover Maps
from Street Fight
DMaps allows advertisers to get a big-picture view of audience data by geography.
Introducing Dscover Maps: Actionable Geospatial Audience Insights
Marketers can use the location-based audience intelligence embedded in Dscover Maps for a wide array of solutions, including competitive analysis and market segmentation.
AP Exclusive: Google and Location Data
from Associated Press
Dstillery senior geospatial analyst, Peter Lenz, weighs in on location data and advertising in a story by the Associated Press.
What Happens When Telcos Stop Sharing their Location Data?
from AdExchanger
In late June, Verizon made the somewhat controversial decision to stop selling location data to third-party brokers. AT&T and Sprint quickly followed, making it much harder for advertisers to access insights on two-thirds of the devices in the US.
Tremor Video DSP Partnering With Dstillery On Audience Targeting
from MediaPost
The programmatic video platform Tremor Video DSP is partnering with applied data science firm Dstillery on a new audience targeting solution.
Realigning The Data Seller's Mission With Marketers
from MediaPost
Evan B. Hills, VP of Strategic Partnerships, shares three key areas where data sellers have become misaligned with marketers.
Tremor Video DSP and Dstillery Partner to Help Brands Discover and Reach New Consumers Through Video
from Dstillery
Exclusive custom audience targeting solution is fueled by the combination of Tremor Video DSP’s video expertise and Dstillery’s predictive marketing intelligence
AI: Overhyped and Misunderstood? Ch. 5 - Industry Leads Share Predictions for AI
from Greenbook
What does the future of AI and marketing look like? 10 industry leaders share their predictions the the final chapter of our series
Dstillery and Captivate Partner to Go Beyond Location-Based Targeting
from Street Fight
The partnership leverages Dstillery’s predictive technology to help Captivate’s digital video network reach more relevant audiences
Captivate and Dstillery Partnership Brings Data-Driven Targeting to Digital-Out-of-Home
from Dstillery
First-to-market audience technology drills down location data and browsing behavior, enhances targeting and measurement capabilities
AI: Overhyped and Misunderstood? Chapter 4
from Greenbook
You can't have good data science without good data
AI: Overhyped and Misunderstood? Chapter 3
from Greenbook
Artificial intelligence delivers real world results
AI: Overhyped and Misunderstood? Chapter 2
from Greenbook
Learn how can marketers and market researchers can use machine learning to discover and scale new customers.
AI: Overhyped and Misunderstood? Chapter 1
from Greenbook
A data scientist answers the questions you’re afraid to ask
A Match Made in Heaven… and Other High-Dimensional Spaces
from Greenbook
It's time for market research to embrace AI
How Retailers Can Use Geospatial Data to Predict Consumer Behavior
from Digiday
If brick-and-mortar retailers want to compete with Amazon, here's what they need to know
AI’s the Word . . . But Do You Know What it Means?
from Greenbook
Most marketers believe AI will be important to their brands, but don’t have confidence in what it is and what to do with it
36 Market Research Thought Leaders On Predictions for 2018
from GreenBook Blog
This will be the year that we’re ready to cut through the hype on AI
Who Are My Customers? What The Machine Can Learn On Its Own
from Digiday
Dstillery's VP of Data Science and Analytics shares the pros and cons of supervised vs. unsupervised machine learning
Can data make our cities better? Lessons from CARTO’s data conference
from Technical.ly
Peter Lenz shares why Big Data may actually be Bad Data
Experts Predict: Will Artificial Intelligence Become Less Talk, More Action in 2018?
from ExchangeWire
ExchangeWire invites over 100 thought leaders from across the industry to share their views on Artificial Intelligence
Make This 1 Simple Change, and You'll Probably End Up Exercising More
from Inc.
The results of a new report from adtech company Dstillery offers insight that could help you get to the gym more often.
This Is Probably Why You're Skipping the Gym
from Esquire
This is probably why you're skipping the gym. And why you may need to join a new one.
Is an expensive gym worth it? HelloGiggles Investigates Workout Motivation
from Hello Giggles
Research from New York based firm Dstillery found that your gym must be either really close or really nice in order for you to visit on a regular basis
How to Choose a Gym You’ll Actually Go To
from New York Magazine
If you want to be better about working out, pick a gym that doesn’t require much travel time.
Your Gym Should Either Be Super Close Or Super Nice
from LifeHacker AU
These two factors will help you get off the couch and into the gym - Lifehacker AU
Finding a Closer Gym May Be the Key to Working Out More
from Men's Health
Make this change, and you may find yourself going to the gym more - Men's Health
How Close Do You Need to Be to Your Gym?
from The Wall Street Journal
Closer is better, but numbers show a higher tolerance for commutes to fancier gyms.
Dstillery and Bombora Partner for B2B Analytics
from Marketwired
Marketers can now leverage the power of programmatic advertising and analytics with a B2B-first approach, and with unrivaled transparency.
Dstillery and White Ops Turn Up the Heat on Mobile Ad Fraud
from MobileAdvertisingWatch
Expanded partnership combines market leading audience engagement platform with industry’s first SIVT accredited anti-fraud solution
2016 Digiday Signal Awards Names Dstillery As A Finalist
from Marketwired
Award recognizes technology platforms that bring efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers
The ARF David Ogilvy Awards Honors Dstillery
from Dstillery
Dstillery was honored at The Advertising Research Foundation (ARF) David Ogilvy Awards for its work with Chobani and Omnicom Media Group.
Peter Ibarra and Peter Lenz Make it to the Final Four at the MIT Sloan Sports Analytics Conference
from Dstillery
The presentation explores the hypothesis that brand sponsorships and brand placements can be evaluated using digital data signals gathered from Major League Baseball stadium visitors.
Dstillery Poll: Uncovering Behaviors of Candidate Preferences
from USA Today
Dstillery conducted an online poll about candidate preferences and then dug into the online behaviors of respondents.
Here Are The Super Bowl Ads And Moments That Best Caught -- And Kept -- Viewers' Attention
from Forbes
Which ads and moments did viewers actually watch during the Super Bowl broadcast? Dstillery answers that question by measuring when viewers were not using their mobile devices.
Mobile Use Sinks During Beyonce, Rises During Super Bowl TV Ads
from MediaPost
For dozens of brands spending big bucks to air ads on Super Bowl Sunday, recent data shows the importance of where and when the 30-second spots air.
The New Frontier of Voter Insights - Marketplace
from Marketplace
Dstillery uncovers how they used machine learning to compile voter traits at the 2016 Iowa Caucus.
Dstillery Unveils Distinguishable Characteristics of Iowa Caucusgoers
from USA Today
Dstillery, which has been called “Picasso in the dark art of digital advertising,” turned its intelligence-collection capabilities to the Iowa caucuses last week.
Top Trends for Mobile Advertising and Data Science in 2016
from AdAge
Mobile is not a channel; it is a way of living. As the year comes to a close, here are five top trends for mobile and data science for 2016.