Using Machine Learning To Break The Cycle Of Bias

Using Machine Learning To Break The Cycle Of Bias

from AdExchanger

Did you know there are 2 approaches to machine learning - supervised and unsupervised? In AdExchanger's Data-Driven column, our VP of Product Management Taejin In shares how employing the right machine learning solutions can break potential inherent biases with audience targeting.

TechBytes with Taejin In

TechBytes with Taejin In

from MarTech Series

Taejin In, VP of Product Management, discusses the current state of audience data analytics, AI and machine learning.

What Happens When Telcos Stop Sharing their Location Data?

What Happens When Telcos Stop Sharing their Location Data?

from AdExchanger

In late June, Verizon made the somewhat controversial decision to stop selling location data to third-party brokers. AT&T and Sprint quickly followed, making it much harder for advertisers to access insights on two-thirds of the devices in the US.