GfK, Dstillery Reimagine Automotive Ad Targeting

GfK, Dstillery Reimagine Automotive Ad Targeting

from MediaPost

GfK and Dstillery have launched the most relevant and dynamic Auto Intender ad targeting models, built on attitudes and behaviors of people who specifically intend to purchase a new automobile. MediaPost spoke to both companies about the partnership.

Dstillery Adds Ad-tech Leaders to Sales and Engineering Roles, Helping Meet Demand for Custom-built Audiences

Dstillery Adds Ad-tech Leaders to Sales and Engineering Roles, Helping Meet Demand for Custom-built Audiences

Sheila Buckley joins as SVP, Sales, Vince Tse as SVP, Engineering New York – March 19, 2020 - Dstillery, the leading custom audience solutions partner for agencies and brands, today announced the addition of two Senior Vice Presidents to its sales and engineering teams, solidifying two important departments as the company continues to meet growing advertiser and agency demand for its solutions.

Dstillery Wins Quirk's Media's Groundbreaking Research Project Award

Dstillery Wins Quirk's Media's Groundbreaking Research Project Award

Company scientists and engineers showcase innovative prediction techniques New York - November 20, 2019 Dstillery, the leading custom audience solutions partner for agencies and brands, is pleased to announce that it has won the Groundbreaking Research Project Award, part of The Marketing Research and Insight Excellence Awards, powered by Quirk's Media.

Using Machine Learning To Break The Cycle Of Bias

Using Machine Learning To Break The Cycle Of Bias

from AdExchanger

Did you know there are 2 approaches to machine learning - supervised and unsupervised? In AdExchanger's Data-Driven column, our VP of Product Management Taejin In shares how employing the right machine learning solutions can break potential inherent biases with audience targeting.

TechBytes with Taejin In

TechBytes with Taejin In

from MarTech Series

Taejin In, VP of Product Management, discusses the current state of audience data analytics, AI and machine learning.

What Happens When Telcos Stop Sharing their Location Data?

What Happens When Telcos Stop Sharing their Location Data?

from AdExchanger

In late June, Verizon made the somewhat controversial decision to stop selling location data to third-party brokers. AT&T and Sprint quickly followed, making it much harder for advertisers to access insights on two-thirds of the devices in the US.