Congratulations to Brian May, Dstillery's Principal Engineer, on being chosen to receive an IAB Tech Lab Service Excellence award for his work in the Rearc Accountability working group. It’s members like Brian who go above and beyond to help IAB Tech Lab produce and develop standards to help the digital industry continue to thrive.
Ad tech has been caught in a tug-of-war between the data minimization ethos of the current privacy-centric era and the data maximization and hyper-optimization principles that have long been the promise of digital advertising. Melinda Han Williams, Chief Data Scientist at Dstillery, dives into what this means for AI and machine learning in her latest piece.
Patti Boyle, SVP, Head of Marketing at Dstillery, answers the ultimate question about brand identity in her latest article for Street Fight. Do we need to know exactly who is assigning our brand its value? Did we ever? Click to learn more.
The digital ad industry has operated under the auspices that strict privacy regulations could come down at any moment. Make no mistake, GDPR and CCPA have been paradigm-shifting pieces of legislation, but the deluge that advertisers have long expected hasn’t arrived just yet. Evan Hills, Dstillery's SVP of Business Development and Strategy, dives into the topic in his latest piece.
At Dstillery, she brings scientific rigor to ad tech, leading research and development for current and future AI-based audience solutions. Most recently, Melinda pioneered our new cookie-less ad targeting product, ID-free Custom AI, to help prepare digital advertisers for the retirement of third-party cookies.
The AdTech industry has spent most of the past 18 months developing plans and products to fill the white space in targeting that will be exposed when Google finally stops supporting third-party cookies in its Chrome browser. Dstillery CEO, Michael Beebe explains why post-cookie targeting solutions cannot retread old ideas, featured in AW360.
At the early rise of influencer marketing, celebrities were dominating the market. Fast forward to today, and everyday influencers have taken over. Engagement Labs explores new, independent scientific evidence that supports this theory, including data from Dstillery on their blog.
We recently joined forces with Screen Engine/ASI to launch Audience Engine™, a groundbreaking new research-based audience targeting solution for Media, Entertainment and AdTech clients. Unlike other products, Audience Engine has the ability to develop ad target audience segments, based on empirical survey research data at scale.
Dstillery has promoted Wickus Martin to Senior Vice President, Technology & Engineering, while Patti Boyle has joined the company as Senior Vice President of Marketing. Both leaders will oversee critical components of the company’s strategy and product development as Dstillery guides brands and agencies into the post-cookie future of advertising.
We are proud to announce that Dstillery has been named as one of the leaders in AdExchanger’s 2021 Programmatic Power Players. Programmatic Power Players companies were chosen from the hundreds of submissions received from across the globe.
The GfK and Dstillery partnership continues to thrive and expand; Now helping brands reach some of today's most coveted auto audiences -- electric vehicle (EV) intenders. Digital campaigns can now target these in-demand buyers with unmatched accuracy.
Pre-pandemic travel audiences no longer apply. Travel marketers need to find the signals consumers are putting out today. Gilad Barash, our VP of Analytics, explains how to bucket potential travel audiences into 3 distinguishable segments.
Listen to Melinda Han Williams, Chief Data Scientist at Dstillery, discuss the impact AI will have on personalized marketing during episode 4 of the Salesforce Marketing Cloudcast Podcast.
Many advertisers are expecting to have a difficult time with audience targeting once third-party cookies go away. Our VP of Product, Taeijin In, breaks it down.
Melinda Han Williams, Chief Data Scientist at Dstillery, explains that there will be alternate user-level identifiers (just not built or used by Google) & what this means for advertisers.
Julie Lyle, a former CMO and frequent advisor, investor, and board member for ad-tech and mar-tech companies, will help Dstillery continue guiding ad buyers amid ongoing industry disruption.
Engagement Labs, the industry-leading data and analytics firm that specializes in offline and online social data and intelligence for brands and companies, has announced a new alliance with Dstillery.
Dstillery is proud to announce our newest patent, officially known as “Machine Learning System and Method To Map Keywords and Records into an Embedding Space,” aka Audience Explorer. This accomplishment marks our 15th patent and covers our method of discovering audiences based on keyword searches.
Dstillery announced that it has hired Lee Westerfield as Chief Financial Officer. Westerfield will lead finance & legal and oversee the scaling of operations as the company defines the future of targeting solutions.
Alliance between programmatic audience leaders Dstillery and Resonate, delivers optimal results amid rapidly-changing consumer behavior
The data used to show a targeted ad to a person without cookies could simultaneously power the way a digital experience is personalized for that same person.
Dstillery, the leading custom audience solutions partner for agencies and brands, today announced that it has been certified by the IAB Tech Lab as part of its Data Transparency Standard Compliance Program.
Looking to deepen TV and movie marketing efforts, movie and TV testing analytics company Screen Engine/ASI is partnering with Dstillery, an audience solutions and consumer data company, to better target word-of-mouth audiences for entertainment marketers.
Through this partnership, Esri customers can now access Dstillery data in Esri Data Marketplace and across software offerings
GfK and Dstillery have launched the most relevant and dynamic Auto Intender ad targeting models, built on attitudes and behaviors of people who specifically intend to purchase a new automobile. MediaPost spoke to both companies about the partnership.
Data-driven marketing is based on the idea that data provides marketers with a much clearer understanding of their consumer segments and thus more efficient advertising when reaching these segments.
Sheila Buckley joins as SVP, Sales, Vince Tse as SVP, Engineering New York – March 19, 2020 - Dstillery, the leading custom audience solutions partner for agencies and brands, today announced the addition of two Senior Vice Presidents to its sales and engineering teams, solidifying two important departments as the company continues to meet growing advertiser and agency demand for its solutions.
Brands like On are Connecting OOH Campaigns with Website Visits, Measuring the Impact of Exposure New York - Jan.
Company scientists and engineers showcase innovative prediction techniques New York - November 20, 2019 Dstillery, the leading custom audience solutions partner for agencies and brands, is pleased to announce that it has won the Groundbreaking Research Project Award, part of The Marketing Research and Insight Excellence Awards, powered by Quirk's Media.
Our Chief Data Scientist Melinda Han Williams shares her thoughts on how brands can proactively think about fraud so that they can stay one step ahead of the fraudsters.
Melinda Han Williams shares her thoughts on the "AI Economy" and where she sees smart technologies going beyond 2020.
Research collaboration between Dstillery’s Data Science & Analytics and Engineering teams--Peter Lenz, Peter Ibarra and Matt Sabban--Up For The Marketing Research and Insight Excellence Awards
Did you know there are 2 approaches to machine learning - supervised and unsupervised? In AdExchanger's Data-Driven column, our VP of Product Management Taejin In shares how employing the right machine learning solutions can break potential inherent biases with audience targeting.
Dstillery successfully completes transition from DSP to custom audience solutions data company
Evan Hills, SVP of Development & Strategy at Dstillery, has been named a NYC Television Week 40 Under 40 Media Innovator.
Dstillery is early adoption partner that helped develop the industry-wide Data Transparency standard.
Check out the coverage of our partnership with Atmosphere in MarTech Advisor
Custom audiences and location insights empower brands and agencies to execute more efficient, targeted OOH video campaigns
The company rebranded itself this year as an 'audience solutions partner'.
Round led by NewSpring Capital to accelerate audience data growth, innovation and strategic partnerships
With hundreds of vendors who promise their products are best, the easiest way for brands and agencies to evaluate data might be to think like Subway.
Enriched Insights Open the Door to Wider Online Audience Targeting NEW YORK, April 23, 2019 -- Market researchers now have access to the richest view of consumers to drive the most effective digital marketing strategies.
Rival Technology shares their view on the Top sessions at this year's Insight Innovation Exchange (IIeX) conference.
Taejin In, VP of Product Management, discusses the current state of audience data analytics, AI and machine learning.
If advertisers and providers want consumers to opt-in to data sharing in this new regulation-driven era, they need to make sure that value-exchange is a reality, not just a promise.
Tremor Video DSP is adding new capabilities to its CTV offerings that incorporate exclusive data partnerships with companies such as Dstillery.
In light of this year’s inaugural GRIT Future List, Women in Research asked the female honorees to predict the horizon of a changing market research paradigm
Technology Evaluates Location Accuracy Through Associated Web Behavior
Dstillery's platform helps agencies create, explore, and activate custom audiences.
Melinda Han Williams has been named a GRIT Future List honoree, joining an exclusive group of marketers, researchers, scientists, brand managers and entrepreneurs.
Sometimes the best way to market is not even on a brand's radar.
Dstillery uses the same behavioral insights that power programmatic advertising to predict where brick-and-mortar retail locations might close in the near future.
Applied Physics Ph.D. promoted to drive AI innovation across audience insights, data and media activation solutions.
In the era of the retail apocalypse, Dstillery's data science team analyzes the nuances of where and why Gap might close its retail stores.
Connecting ads and publishers with customer data is a key focus of GSTV CEO Sean McCaffrey.
Why attribution needs to transition from an offline solution into a digital-first discipline.
GSTV has upped its analytics in ways it says give advertisers a carload of data about who is pumping that gas and what they’re up to.
By leveraging insights from key partners, like Dstillery, this new offering can identify consumer segments, behaviors and more.
Dstillery President Jay Wardle lends his expertise in eMarketer's programmatic forecast report
Researchers often feel threatened by non-primary data sources. However, it's important to recognize observed behavior is designed to complement, not compete with reported data.
Dstillery and Commerce Signals form partnership and Clients see nearly $6 Million in incremental sales through combination of accurate insights and quickly accessible sales data.
VOICE answers the “why” behind observed consumer behavior to better identify, understand and engage with target audiences
The new tool will allow marketers to overlay behavioral analysis on mobile device data in order to dig into the reasons for customer behavior.
Riding the third wave of data management platforms will give brands an industry advantage.
Panelists discussed the future of consumer privacy at the LSA’s Place Conference in New York CityEVENTS.
New Offering Codifies Partnerships with Leading Analytics Providers including Dstillery
Now, advertisers can easily access and use Dstillery’s audiences in Adobe Audience Manager for targeting, analytics and personalization.
While it is true that more data translates to better information, it does not automatically result in better insights.
The traditional marketing research is firmly entrenched, but the explosion of digital and mobile will soon disrupt the status quo.
Peter Lenz joined MarTech Series for a conversation on Geospatial Marketing Technology and the impact it has on ROI.
Not the first such product to market, Dstillery argues it has more and cleaner data than rivals.
Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries.
The board of directors of Dstillery today announced that it has appointed Michael Beebe as Chief Executive Officer.
Peter Lenz, senior geospatial analyst, shares how DMaps can benefit behavioral marketing campaigns.
DMaps allows advertisers to get a big-picture view of audience data by geography.
Marketers can use the location-based audience intelligence embedded in Dscover Maps for a wide array of solutions, including competitive analysis and market segmentation.
Dstillery senior geospatial analyst, Peter Lenz, weighs in on location data and advertising in a story by the Associated Press.
In late June, Verizon made the somewhat controversial decision to stop selling location data to third-party brokers. AT&T and Sprint quickly followed, making it much harder for advertisers to access insights on two-thirds of the devices in the US.
The programmatic video platform Tremor Video DSP is partnering with applied data science firm Dstillery on a new audience targeting solution.
Evan B. Hills, VP of Strategic Partnerships, shares three key areas where data sellers have become misaligned with marketers.
Exclusive custom audience targeting solution is fueled by the combination of Tremor Video DSP’s video expertise and Dstillery’s predictive marketing intelligence
What does the future of AI and marketing look like? 10 industry leaders share their predictions the the final chapter of our series
The partnership leverages Dstillery’s predictive technology to help Captivate’s digital video network reach more relevant audiences
First-to-market audience technology drills down location data and browsing behavior, enhances targeting and measurement capabilities
You can't have good data science without good data
Artificial intelligence delivers real world results
Learn how can marketers and market researchers can use machine learning to discover and scale new customers.
A data scientist answers the questions you’re afraid to ask
It's time for market research to embrace AI
If brick-and-mortar retailers want to compete with Amazon, here's what they need to know
Most marketers believe AI will be important to their brands, but don’t have confidence in what it is and what to do with it
This will be the year that we’re ready to cut through the hype on AI
Dstillery's VP of Data Science and Analytics shares the pros and cons of supervised vs. unsupervised machine learning
Peter Lenz shares why Big Data may actually be Bad Data
ExchangeWire invites over 100 thought leaders from across the industry to share their views on Artificial Intelligence
The results of a new report from adtech company Dstillery offers insight that could help you get to the gym more often.
This is probably why you're skipping the gym. And why you may need to join a new one.
Research from New York based firm Dstillery found that your gym must be either really close or really nice in order for you to visit on a regular basis
If you want to be better about working out, pick a gym that doesn’t require much travel time.
These two factors will help you get off the couch and into the gym - Lifehacker AU
Make this change, and you may find yourself going to the gym more - Men's Health
Closer is better, but numbers show a higher tolerance for commutes to fancier gyms.
Marketers can now leverage the power of programmatic advertising and analytics with a B2B-first approach, and with unrivaled transparency.
Expanded partnership combines market leading audience engagement platform with industry’s first SIVT accredited anti-fraud solution
Award recognizes technology platforms that bring efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers
Dstillery was honored at The Advertising Research Foundation (ARF) David Ogilvy Awards for its work with Chobani and Omnicom Media Group.
The presentation explores the hypothesis that brand sponsorships and brand placements can be evaluated using digital data signals gathered from Major League Baseball stadium visitors.
Dstillery conducted an online poll about candidate preferences and then dug into the online behaviors of respondents.
Which ads and moments did viewers actually watch during the Super Bowl broadcast? Dstillery answers that question by measuring when viewers were not using their mobile devices.
For dozens of brands spending big bucks to air ads on Super Bowl Sunday, recent data shows the importance of where and when the 30-second spots air.
Dstillery uncovers how they used machine learning to compile voter traits at the 2016 Iowa Caucus.
Dstillery, which has been called “Picasso in the dark art of digital advertising,” turned its intelligence-collection capabilities to the Iowa caucuses last week.
Mobile is not a channel; it is a way of living. As the year comes to a close, here are five top trends for mobile and data science for 2016.