A Deliberate Oversimplification of Audience Targeting without Cookies
from Advertising Week 360
Many advertisers are expecting to have a difficult time with audience targeting once third-party cookies go away. Dstillery is here to help.
Google’s Latest Announcement Confirms Cookie Deprecation Is A Chance To Kick The Identifier Addiction, Not Replace It
from AdExchanger
Melinda Han Williams, Chief Data Scientist at Dstillery, explains that there will be alternate user-level identifiers (just not built or used by Google) & what this means for advertisers.
Former Walmart Executive and Technology Advisor Julie Lyle Joins Dstillery Board of Directors
from EIN Presswire
Julie Lyle, a former CMO and frequent advisor, investor, and board member for ad-tech and mar-tech companies, will help Dstillery continue guiding ad buyers amid ongoing industry disruption.
Engagement Labs and Dstillery Partner to Help Brands Tap Into Word-of-Mouth Audiences at Scale
from MarTech Series
Engagement Labs, the industry-leading data and analytics firm that specializes in offline and online social data and intelligence for brands and companies, has announced a new alliance with Dstillery.
Dstillery Taps Lee Westerfield for CFO Role as Custom AI Leader Develops Targeting Solutions for Advertising’s Next Era
from EIN Presswire
Dstillery announced that it has hired Lee Westerfield as Chief Financial Officer. Westerfield will lead finance & legal and oversee the scaling of operations as the company defines the future of targeting solutions.
Dstillery and Resonate Launch COVID-19 Perception Audience Segments, Updated Daily for Timely Marketing Decisions
Alliance between programmatic audience leaders Dstillery and Resonate, delivers optimal results amid rapidly-changing consumer behavior
The One Where Adtech and Martech Get Married
from StreetFight
The data used to show a targeted ad to a person without cookies could simultaneously power the way a digital experience is personalized for that same person.
Dstillery Receives IAB Tech Lab’s Data Transparency Compliance Certification
Dstillery, the leading custom audience solutions partner for agencies and brands, today announced that it has been certified by the IAB Tech Lab as part of its Data Transparency Standard Compliance Program.
Movie, TV Testing Company Screen Engine/ASI Deepens Marketing Efforts Around Word-Of-Mouth Influencers
from MediaPost
Looking to deepen TV and movie marketing efforts, movie and TV testing analytics company Screen Engine/ASI is partnering with Dstillery, an audience solutions and consumer data company, to better target word-of-mouth audiences for entertainment marketers.
Dstillery Announces Data Partnership with Esri
Through this partnership, Esri customers can now access Dstillery data in Esri Data Marketplace and across software offerings
GfK, Dstillery Reimagine Automotive Ad Targeting
from MediaPost
GfK and Dstillery have launched the most relevant and dynamic Auto Intender ad targeting models, built on attitudes and behaviors of people who specifically intend to purchase a new automobile. MediaPost spoke to both companies about the partnership.
Beyond the Data Label: The Next Phase of Data Assessment
Data-driven marketing is based on the idea that data provides marketers with a much clearer understanding of their consumer segments and thus more efficient advertising when reaching these segments.
Dstillery Adds Ad-tech Leaders to Sales and Engineering Roles, Helping Meet Demand for Custom-built Audiences
Sheila Buckley joins as SVP, Sales, Vince Tse as SVP, Engineering New York – March 19, 2020 - Dstillery, the leading custom audience solutions partner for agencies and brands, today announced the addition of two Senior Vice Presidents to its sales and engineering teams, solidifying two important departments as the company continues to meet growing advertiser and agency demand for its solutions.
Billups and Dstillery Partner to Link Out-Of-Home Media Exposure With Online Activity for the First Time
Brands like On are Connecting OOH Campaigns with Website Visits, Measuring the Impact of Exposure New York - Jan.
Dstillery Wins Quirk's Media's Groundbreaking Research Project Award
Company scientists and engineers showcase innovative prediction techniques New York - November 20, 2019 Dstillery, the leading custom audience solutions partner for agencies and brands, is pleased to announce that it has won the Groundbreaking Research Project Award, part of The Marketing Research and Insight Excellence Awards, powered by Quirk's Media.
Brands Can Avoid Ad Fraud by Understanding Its Ever-Changing Nature
from Adweek
Our Chief Data Scientist Melinda Han Williams shares her thoughts on how brands can proactively think about fraud so that they can stay one step ahead of the fraudsters.
TechBytes with Melinda Han Williams, Chief Data Scientist at Dstillery
from MarTech Series
Melinda Han Williams shares her thoughts on the "AI Economy" and where she sees smart technologies going beyond 2020.
Dstillery Named Finalist for Quirk’s Media’s Groundbreaking Research Project Award
Research collaboration between Dstillery’s Data Science & Analytics and Engineering teams--Peter Lenz, Peter Ibarra and Matt Sabban--Up For The Marketing Research and Insight Excellence Awards
Using Machine Learning To Break The Cycle Of Bias
from AdExchanger
Did you know there are 2 approaches to machine learning - supervised and unsupervised? In AdExchanger's Data-Driven column, our VP of Product Management Taejin In shares how employing the right machine learning solutions can break potential inherent biases with audience targeting.
Dstillery Shuts Down DSP And Becomes A Data Company
from AdExchanger
Dstillery successfully completes transition from DSP to custom audience solutions data company
Dstillery’s Evan Hills Named NYC Television Week 40 Under 40 Media Innovator
Evan Hills, SVP of Development & Strategy at Dstillery, has been named a NYC Television Week 40 Under 40 Media Innovator.
IAB Tech Lab intros ’nutrition label’ program to simplify audience data
from MarketingDive
Dstillery is early adoption partner that helped develop the industry-wide Data Transparency standard.
Atmosphere Integrates with Dstillery, Improves Audience Targeting Capabilities
from MarTech Advisor
Check out the coverage of our partnership with Atmosphere in MarTech Advisor
Atmosphere and Dstillery Bring New Audience Targeting Opportunities to Out-of-Home Video
Custom audiences and location insights empower brands and agencies to execute more efficient, targeted OOH video campaigns
Dstillery Closes Data-Driven $5.9 Million Funding Round
from AdWeek
The company rebranded itself this year as an 'audience solutions partner'.
Dstillery Raises $5.9 Million to Fuel Rapidly-Growing Custom Audience Solutions Business
Round led by NewSpring Capital to accelerate audience data growth, innovation and strategic partnerships
Buying audience data: A lesson from 4 Subway marketing slogans
from Marketing Land
With hundreds of vendors who promise their products are best, the easiest way for brands and agencies to evaluate data might be to think like Subway.
Industry First: Dstillery and Fuel Cycle Partner to Give Brands Powerful Combination of Primary and Behavioral Research
Enriched Insights Open the Door to Wider Online Audience Targeting NEW YORK, April 23, 2019 -- Market researchers now have access to the richest view of consumers to drive the most effective digital marketing strategies.
IIeX 2019: Top 7 sessions we can’t wait to see in Austin
from Rival Technologies
Rival Technology shares their view on the Top sessions at this year's Insight Innovation Exchange (IIeX) conference.
TechBytes with Taejin In
from MarTech Series
Taejin In, VP of Product Management, discusses the current state of audience data analytics, AI and machine learning.
How data regulation can make ads less annoying
from Digiday
If advertisers and providers want consumers to opt-in to data sharing in this new regulation-driven era, they need to make sure that value-exchange is a reality, not just a promise.
Tremor Video DSP Expands CTV Business Ahead Of RhythmOne Acquisition
from MediaPost
Tremor Video DSP is adding new capabilities to its CTV offerings that incorporate exclusive data partnerships with companies such as Dstillery.
Looking into the Future of Insights: The Women of the GRIT Future List
from Women in Research
In light of this year’s inaugural GRIT Future List, Women in Research asked the female honorees to predict the horizon of a changing market research paradigm
Dstillery Awarded Patent for Determining Geodata Authenticity
Technology Evaluates Location Accuracy Through Associated Web Behavior
Dstillery Announces Audience Studio
Dstillery's platform helps agencies create, explore, and activate custom audiences.
Dstillery’s Chief Data Scientist Melinda Han Williams Named to GRIT Future List
Melinda Han Williams has been named a GRIT Future List honoree, joining an exclusive group of marketers, researchers, scientists, brand managers and entrepreneurs.
How Unusual, Stand-Out Insights Offer Clues Into Audience Preferences
from AdWeek
Sometimes the best way to market is not even on a brand's radar.
Big Data Helps Predict Which Brick-and-Mortar Locations Will Thrive and Fail
from Street Fight
Dstillery uses the same behavioral insights that power programmatic advertising to predict where brick-and-mortar retail locations might close in the near future.
Dstillery Names Melinda Han Williams Chief Data Scientist
Applied Physics Ph.D. promoted to drive AI innovation across audience insights, data and media activation solutions.
Data Predicts Retail Gap Store Closures
from MediaPost
In the era of the retail apocalypse, Dstillery's data science team analyzes the nuances of where and why Gap might close its retail stores.
Digital-first publishers have fallen in love with Gas Station TV
from Digiday
Connecting ads and publishers with customer data is a key focus of GSTV CEO Sean McCaffrey.
Looking Past the Bias: How Digital Trumps the In-store Retail World
from Digiday
Why attribution needs to transition from an offline solution into a digital-first discipline.
Gas Station TV Saw You Coming, Can Guess Where You're Going
from MediaPost
GSTV has upped its analytics in ways it says give advertisers a carload of data about who is pumping that gas and what they’re up to.
Captivate Launches Captivate Places
from destinationCRM
By leveraging insights from key partners, like Dstillery, this new offering can identify consumer segments, behaviors and more.
US Programmatic Ad Spending Forecast Update 2018
from eMarketer
Dstillery President Jay Wardle lends his expertise in eMarketer's programmatic forecast report
The Future of Market Research and Insights is Passive Data Collection
from GreenBook
Researchers often feel threatened by non-primary data sources. However, it's important to recognize observed behavior is designed to complement, not compete with reported data.
Dstillery Partners with Commerce Signals to Give Marketers Near Real-time Sales Measurement by Audience
Dstillery and Commerce Signals form partnership and Clients see nearly $6 Million in incremental sales through combination of accurate insights and quickly accessible sales data.
CultureWaves and Dstillery Launch VOICE—A Need-based Behavior Segmentation Tool
VOICE answers the “why” behind observed consumer behavior to better identify, understand and engage with target audiences
Dstillery and CultureWaves Partner on Observed Behavior-Based Marketing
from Street Fight
The new tool will allow marketers to overlay behavioral analysis on mobile device data in order to dig into the reasons for customer behavior.
The third wave of data management platforms is upon us
from Digiday
Riding the third wave of data management platforms will give brands an industry advantage.
#PlaceConf: Location and Privacy — The Way Forward
from LSA Insider
Panelists discussed the future of consumer privacy at the LSA’s Place Conference in New York CityEVENTS.
GSTV Launches Breakthrough New Analytics Offering Called OCTANE
from PR Newswire
New Offering Codifies Partnerships with Leading Analytics Providers including Dstillery
Dstillery’s High Performance Audiences Now Available in Adobe Audience Manager
Now, advertisers can easily access and use Dstillery’s audiences in Adobe Audience Manager for targeting, analytics and personalization.
Enabling Brands and Agencies with Insights, Powered by AI
from AiThority
While it is true that more data translates to better information, it does not automatically result in better insights.
Disruption is Coming to Marketing Research
from MarTech Advisor
The traditional marketing research is firmly entrenched, but the explosion of digital and mobile will soon disrupt the status quo.
TechBytes with Peter Lenz, Senior Geospatial Analyst, Dstillery
from MarTech Series
Peter Lenz joined MarTech Series for a conversation on Geospatial Marketing Technology and the impact it has on ROI.
Dstillery’s new Dscover Maps Bring Data Visualization and Location Insights to Brands
from MarTech Today
Not the first such product to market, Dstillery argues it has more and cleaner data than rivals.
Openings and New Hires at Cheetah Digital, Dstillery, Infogroup
from Street Fight
Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries.
Dstillery Board of Directors Names Michael Beebe as CEO
The board of directors of Dstillery today announced that it has appointed Michael Beebe as Chief Executive Officer.
Dstillery Launches Dscover Maps
from MarTech Series
Peter Lenz, senior geospatial analyst, shares how DMaps can benefit behavioral marketing campaigns.
Dstillery Launches Data Visualization Tool Dscover Maps
from Street Fight
DMaps allows advertisers to get a big-picture view of audience data by geography.
Introducing Dscover Maps: Actionable Geospatial Audience Insights
Marketers can use the location-based audience intelligence embedded in Dscover Maps for a wide array of solutions, including competitive analysis and market segmentation.
AP Exclusive: Google and Location Data
from Associated Press
Dstillery senior geospatial analyst, Peter Lenz, weighs in on location data and advertising in a story by the Associated Press.
What Happens When Telcos Stop Sharing their Location Data?
from AdExchanger
In late June, Verizon made the somewhat controversial decision to stop selling location data to third-party brokers. AT&T and Sprint quickly followed, making it much harder for advertisers to access insights on two-thirds of the devices in the US.
Tremor Video DSP Partnering With Dstillery On Audience Targeting
from MediaPost
The programmatic video platform Tremor Video DSP is partnering with applied data science firm Dstillery on a new audience targeting solution.
Realigning The Data Seller's Mission With Marketers
from MediaPost
Evan B. Hills, VP of Strategic Partnerships, shares three key areas where data sellers have become misaligned with marketers.
Tremor Video DSP and Dstillery Partner to Help Brands Discover and Reach New Consumers Through Video
from Dstillery
Exclusive custom audience targeting solution is fueled by the combination of Tremor Video DSP’s video expertise and Dstillery’s predictive marketing intelligence
AI: Overhyped and Misunderstood? Ch. 5 - Industry Leads Share Predictions for AI
from Greenbook
What does the future of AI and marketing look like? 10 industry leaders share their predictions the the final chapter of our series
Dstillery and Captivate Partner to Go Beyond Location-Based Targeting
from Street Fight
The partnership leverages Dstillery’s predictive technology to help Captivate’s digital video network reach more relevant audiences
Captivate and Dstillery Partnership Brings Data-Driven Targeting to Digital-Out-of-Home
from Dstillery
First-to-market audience technology drills down location data and browsing behavior, enhances targeting and measurement capabilities
AI: Overhyped and Misunderstood? Chapter 4
from Greenbook
You can't have good data science without good data
AI: Overhyped and Misunderstood? Chapter 3
from Greenbook
Artificial intelligence delivers real world results
AI: Overhyped and Misunderstood? Chapter 2
from Greenbook
Learn how can marketers and market researchers can use machine learning to discover and scale new customers.
AI: Overhyped and Misunderstood? Chapter 1
from Greenbook
A data scientist answers the questions you’re afraid to ask
A Match Made in Heaven… and Other High-Dimensional Spaces
from Greenbook
It's time for market research to embrace AI
How Retailers Can Use Geospatial Data to Predict Consumer Behavior
from Digiday
If brick-and-mortar retailers want to compete with Amazon, here's what they need to know
AI’s the Word . . . But Do You Know What it Means?
from Greenbook
Most marketers believe AI will be important to their brands, but don’t have confidence in what it is and what to do with it
36 Market Research Thought Leaders On Predictions for 2018
from GreenBook Blog
This will be the year that we’re ready to cut through the hype on AI
Who Are My Customers? What The Machine Can Learn On Its Own
from Digiday
Dstillery's VP of Data Science and Analytics shares the pros and cons of supervised vs. unsupervised machine learning
Can data make our cities better? Lessons from CARTO’s data conference
from Technical.ly
Peter Lenz shares why Big Data may actually be Bad Data
Experts Predict: Will Artificial Intelligence Become Less Talk, More Action in 2018?
from ExchangeWire
ExchangeWire invites over 100 thought leaders from across the industry to share their views on Artificial Intelligence
Make This 1 Simple Change, and You'll Probably End Up Exercising More
from Inc.
The results of a new report from adtech company Dstillery offers insight that could help you get to the gym more often.
This Is Probably Why You're Skipping the Gym
from Esquire
This is probably why you're skipping the gym. And why you may need to join a new one.
Is an expensive gym worth it? HelloGiggles Investigates Workout Motivation
from Hello Giggles
Research from New York based firm Dstillery found that your gym must be either really close or really nice in order for you to visit on a regular basis
How to Choose a Gym You’ll Actually Go To
from New York Magazine
If you want to be better about working out, pick a gym that doesn’t require much travel time.
Your Gym Should Either Be Super Close Or Super Nice
from LifeHacker AU
These two factors will help you get off the couch and into the gym - Lifehacker AU
Finding a Closer Gym May Be the Key to Working Out More
from Men's Health
Make this change, and you may find yourself going to the gym more - Men's Health
How Close Do You Need to Be to Your Gym?
from The Wall Street Journal
Closer is better, but numbers show a higher tolerance for commutes to fancier gyms.
Dstillery and Bombora Partner for B2B Analytics
from Marketwired
Marketers can now leverage the power of programmatic advertising and analytics with a B2B-first approach, and with unrivaled transparency.
Dstillery and White Ops Turn Up the Heat on Mobile Ad Fraud
from MobileAdvertisingWatch
Expanded partnership combines market leading audience engagement platform with industry’s first SIVT accredited anti-fraud solution
2016 Digiday Signal Awards Names Dstillery As A Finalist
from Marketwired
Award recognizes technology platforms that bring efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers
The ARF David Ogilvy Awards Honors Dstillery
from Dstillery
Dstillery was honored at The Advertising Research Foundation (ARF) David Ogilvy Awards for its work with Chobani and Omnicom Media Group.
Peter Ibarra and Peter Lenz Make it to the Final Four at the MIT Sloan Sports Analytics Conference
from Dstillery
The presentation explores the hypothesis that brand sponsorships and brand placements can be evaluated using digital data signals gathered from Major League Baseball stadium visitors.
Dstillery Poll: Uncovering Behaviors of Candidate Preferences
from USA Today
Dstillery conducted an online poll about candidate preferences and then dug into the online behaviors of respondents.
Here Are The Super Bowl Ads And Moments That Best Caught -- And Kept -- Viewers' Attention
from Forbes
Which ads and moments did viewers actually watch during the Super Bowl broadcast? Dstillery answers that question by measuring when viewers were not using their mobile devices.
Mobile Use Sinks During Beyonce, Rises During Super Bowl TV Ads
from MediaPost
For dozens of brands spending big bucks to air ads on Super Bowl Sunday, recent data shows the importance of where and when the 30-second spots air.
The New Frontier of Voter Insights - Marketplace
from Marketplace
Dstillery uncovers how they used machine learning to compile voter traits at the 2016 Iowa Caucus.
Dstillery Unveils Distinguishable Characteristics of Iowa Caucusgoers
from USA Today
Dstillery, which has been called “Picasso in the dark art of digital advertising,” turned its intelligence-collection capabilities to the Iowa caucuses last week.
Top Trends for Mobile Advertising and Data Science in 2016
from AdAge
Mobile is not a channel; it is a way of living. As the year comes to a close, here are five top trends for mobile and data science for 2016.