Michael Beebe, Dstillery’s CEO, was a featured guest on a Goldman Sachs webinar hosted by Eric Sheridan, Global Investment Research Analyst. They discussed the current data privacy landscape and what this means for digital advertisers.
Michael also touched upon the top 4 ways that advertisers can prepare today:
- Collect 1st party data
- Explore and test cookieless options
- Develop baseline data for contextual
- Be prepared to allocate more budget to the walled gardens
Big thanks to Goldman Sachs for inviting us to discuss this topic. If you would like to learn more, please contact us.